As an entertainment executive, you will want to remain informed about how to make informed content decisions that lead to acquisition, distribution and programming decisions that lead to maximum engagement and revenue. Parrot Analytics' demand data provides insights that can help you make informed decisions.
First, let's look at content valuation. Parrot Analytics content valuation system is powered by global content demand and supply, which helps you determine how much to spend on content. In the case of "Roadkill", for instance, the demand data reveals that this show has 4.1 times the audience demand of the average show in Brazil, indicating that the show's value is significantly higher than the average and is in high demand. To estimate the ROI for this title, an executive can use demand data to understand how to price and distribute "Roadkill", as well as how it compares to other titles available on the market.
By examining the specific insights from the data provided, you can understand how demand data can inform content decision-making. For example, we learn that "Roadkill" achieved the peak rank of #338 in Brazil, moving up in rank by 1012 spots during December alone. This is a significant change, signaling the potential for increased viewership and engagement in Brazil. The 6.2% increase in demand in Brazil during the same period further supports this conclusion.
In terms of comparisons to other shows, the data indicates that "Roadkill" can provide insight into viewer preferences that can help executives in talent agency or TV production companies decide which genre or reality TV show to produce next. The audience research shows "Roadkill"'s top 10 related shows, including "Roadkill Garage," that can provide inspiration for similar programming strategies.
Further, "Roadkill" is performing particularly well in the United States, achieving outstanding audience demand of 5.2x in this market, its most in-demand global market; Germany follows it in the rankings. This data can help SVOD or OTT platforms decide whether to exclusively distribute "Roadkill" to these markets or offer it to other markets that are less interested in this particular reality TV show.
Demand data also provides valuable insights into content longevity and momentum, informing programming and acquisition decisions. Although the average demand for "Roadkill" on a rolling year basis was 1.2 times the average title, the show's popularity increased significantly in the last 30 days, reaching a peak of 8.7, compared to the show's peak performance of 8.3 in the previous year. Investigations into this popularity spike could inform the creation of marketing campaigns that will increase engagement in Brazil.
Additionally, the data conveyed by Parrot Analytics uncovers the differences in audience preferences in different parts of the world. In the case of "Roadkill", demand for the show differed significantly between its country of origin, the United States, and Brazil. While it's clear that the show has high potential for growth in Brazil, decision-makers must consider this trend when considering whether to keep "Roadkill" exclusive in America or bolster its distribution to other markets to provide further revenue streams.
In conclusion, Parrot Analytics' demand data provides executives with valuable insights to make informed content, acquisition, distribution, and programming decisions. Through content valuation, tailoring content to market differences, realizing potential audience preferences, adjusting the distribution to deliver maximum engagement, the Parrot platform helps improve content choices, resulting in happy subscribers and ultimately, revenue for execs in entertainment studios, networks, and OTT platforms.
