As an entertainment executive, you can use demand data to make more informed decisions concerning content valuation, content acquisition, distribution, and programming. For instance, let's use the example of "Roadkill" in Brazil, as data from the show reveals important insights that can guide decision-making.
Content Valuation: By using demand data, you can determine how much a specific title is contributing to a platform's revenue. Parrot Analytics' content valuation system, powered by global demand and supply data, can reveal the dollar value contribution that a title offers, allowing you to determine the series' worth. For "Roadkill," we know that its audience demand is good in Brazil, ranking at the 98.9th percentile in the reality genre in January. Demand for the show increased by 153.7% in January. This information indicates that the show could have a higher value in Brazil.
Content Acquisition: If you are looking to acquire content, analyzing demand data provides a deeper understanding of the market response and audience preferences. For instance, "Roadkill" is showing good demand performance in many markets globally, including Brazil, the Netherlands, Canada, and Romania. This information can inform the decision-making process when it comes to acquiring and licensing similar content in the future, which could have similar properties and meet the audience's demand preferences.
Programming: Since demand represents the audience's level of interest, it can inform which titles to program and help drive programming decisions. By analyzing demand data, you can determine the popularity and trend of content and use that data to identify areas of opportunity and risks. For instance, "Roadkill's" demand spiked in late January 2024. Therefore, programming executives with similar shows can strategically schedule them to air in a time slot when demand is high. Understanding the audience's genre preferences also helps program executives in identifying which day and time to air these titles to maximize viewership.
Distribution: By analyzing data on demand, you have the opportunity to optimize distribution in different regions. For "Roadkill," we know that its popularity in Brazil accounts for 52% of its demand in the United States. This information suggests that it could be a good strategy to extend the distribution of this title to other regions, utilizing marketing strategies and campaigns to create awareness around the show.
In conclusion, demand data provides critical insights for decision-making concerning content valuation, content acquisition, distribution, and programming. By analyzing demand data, executives and stakeholders can make informed decisions, which translates to overall business growth, profitability, and creating a competitive advantage in the market.
