TV executives today face a daunting challenge of sifting through enormous quantities of data to make informed content, acquisition, distribution, and programming decisions. In this landscape, demand data can be a game-changer, offering valuable insights such as specific regions where TV shows are in demand, performance over time, audience engagement, and more. Demand data can be valuable for any TV show, as demonstrated by analyzing the demand data for the popular comedy, "Solar Opposites."
Parrot Analytics' content valuation system provides insights into a TV show's dollar value and its contribution to any platform. By using demand data, the platform-specific marginal revenue contribution, and how a show drives audience engagement across the network's catalog can be calculated. TV executives can use demand data to help them calculate the ROI for any given show and to measure a TV series' ability to drive subscriptions and mitigate churn.
For instance, "Solar Opposites" has seen a decline in demand in recent times compared to its demand over the past 90 days. However, its demand is still 5.6 times the average show in Brazil for the last 30 days. This information can be vital for a TV executive as they assess the show's potential for growth in Brazil to be leveraged in their acquisition, programming, and even content valuation decision-making.
Demand data from Parrot Analytics can help executives map local whitespace, optimize release strategy and pricing, and conduct scalable concept testing based on fans' preferences. The demand data helps executives value a show's content, determine how much it is worth, and how much a specific title will contribute to any given platform. For example, "Solar Opposites" ranks at the 98th percentile in the comedy genre in Brazil, indicating higher demand than 98.0% of all comedy titles in Brazil.
Demand data also informs pre-release marketing, allowing executives to optimize their marketing campaigns ahead of premieres. Allied with the Parrot Pulse, which evaluates a show's performance globally across six dimensions (Audience Demand, Travelability, Longevity, Momentum, Franchisability, and Reach), the platform becomes a critical tool for executives' strategic decision making.
The Parrot Pulse indicates that "Solar Opposites" has outstanding global audience demand, travelability, longevity, momentum, and franchisability, as well as good reach. However, the show's demand decreased by 0.4% in Brazil in January 2024, which should alert any TV executive that its popularity may be waning in the region. The information also provides essential data on how popular the show is relative to the market average, how popular it is in that particular market or any other market, where in the world the show is in-demand, and what genres resonate most with current audiences.
Finally, demand data can help executives find under-monetized titles, determine which titles to acquire, produce or distribute, and identify untapped markets for content distribution. The data can unravel valuable insights such as which shows uphold their audience's interest over time, which titles are poised for spin-offs or franchises, and which shows provide the best ROI for subscription and engagement rates.
In conclusion, demand data is an indispensable tool for TV executives to make informed content, acquisition, distribution, and programming decisions. By leveraging demand data from Parrot Analytics, TV executives can assess a TV show's potential, track its performance over time, and take essential steps to optimize their content strategies and investments. Ultimately, leveraging demand data offers unparalleled value for TV executives, allowing them to deepen audience engagement, drive subscriptions, and grow their businesses.
