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Maximizing Content Success with Demand Data: A Case Study of Solar Opposites in Brazil

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Parrot Analytics Insights - March 2024

If you are an entertainment executive looking to make more informed content decisions, the demand data for "Solar Opposites" can provide valuable insights. Here's how:

1. Content Valuation: The demand data for "Solar Opposites" is integral to determine its value not only in Brazil but also in other global markets. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. Demand data helps in understanding how much a title is worth to a platform, its ability to drive subscriptions and mitigate churn, its ability to monetize IP, and assess the value of exclusivity.

2. Acquisition Decisions: If you are a content distributor or an SVOD platform looking to acquire a TV series, the audience demand for "Solar Opposites" offers valuable insights. The show has good demand in Brazil, indicating that it could be a successful acquisition for a Brazilian platform. Furthermore, comparing the show's performance in Brazil to its performance in other global markets can guide the acquisition decision.

3. Programming Decisions: If you are a TV network or studio executive making programming decisions, understanding audience demand for "Solar Opposites" can help you create a schedule that engages your viewers. In Brazil, the show's demand has decreased by 5.7% in March, which calls for further examination of programming strategy. Looking at the top 10 global markets where the show is most in-demand can also help guide scheduling decisions.

4. Distribution Decisions: If you are an OTT platform or a linear network executive, the demand data can be beneficial to determine the platforms or regions to target for distribution. "Solar Opposites" has an outstanding worldwide audience demand across platforms and good travelability, indicating that the show could be successful in other regions. Understanding the show's momentum (the pace of growth) and longevity (maintained audience demand over time) can guide distribution decisions.

5. Content Optimization: The demand data for "Solar Opposites" can guide content optimization decisions. Looking at the shows that fans of "Solar Opposites" also like, such as "Family Guy" and "The Simpsons", can provide insight into the audience's preferences for similar content. Examining the top 10 global markets where the show is most in-demand can also help anticipate the audience's tastes.

In summary, the demand data for "Solar Opposites" provides valuable insights for entertainment executives across various sectors. It can guide content valuation, acquisition, programming, distribution, and content optimization decisions. Understanding the show's audience demand, peak and rolling demand, and performance in different regions can provide a comprehensive understanding of the show's success and guide strategic decision-making.

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