If you're an entertainment executive making content decisions for a streaming platform or a TV network, your ultimate goal is to understand what your audience wants. Demand data is a powerful tool that enables you to do just that. Let's take a look at how demand data for "Sonny Boy" can help you make better-informed content acquisition, distribution, and programming decisions:
1) Content Valuation: Demand data can help you determine the value of a title. By using Parrot Analytics' content valuation system, you can calculate the ROI a specific title will bring for any given platform. For "Sonny Boy," we know that it has 2.4 times the audience demand of the average show in Brazil over the last 30 days and has been increasing in popularity recently. With only 8.6% of all TV shows having this level of demand, this signals good demand for the show. This information can help you better evaluate the value of "Sonny Boy" to your platform or network, and assess whether it would be a good investment.
2) Acquisitions: Demand data can also help you identify what content to acquire. By examining what other shows audiences are watching along with "Sonny Boy," we can see that fans of the show have also shown interest in titles like "Vivy - Fluorite Eye's Song," "Thunderbolt Fantasy," and "Demon Slayer: Kimetsu No Yaiba." You can use this data to identify similar titles with high demand to acquire and feature in your platform's catalog.
3) Programming: Demand data can help you identify when and where to program a title. With "Sonny Boy," we know that it achieved the peak rank of #751 in Brazil and moved up by 440 spots during December in Brazil. You can use this information to evaluate which time slots and which platforms would be best to premiere the show or schedule a re-airing to capitalize on its growing popularity.
4) Distribution: Finally, demand data can help you determine which markets are the most lucrative for a particular title. With "Sonny Boy," we know that Brazil is the show's number one market globally. Use this information to determine how to market the show in Brazil and identify ways to capitalize on its success in the country. Demand data can help you assess how to target the most lucrative territories for distribution to ensure the greatest return on investment.
In conclusion, by leveraging demand data, content evaluation and acquisition decisions can be made more informed and analytical. The more data you have about a title, the better position you are in to evaluate how it will perform on your platform or network. With a more strategic mindset, executives can maximize their investment and appeal to their audience by understanding the demand for different shows and using that data accordingly.
