The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for a title is essential in making informed decisions. Using "Sonny Boy" as an example, we can see how demand data can inform content, acquisition, distribution, and programming decisions.
Knowing that "Sonny Boy" has 2.1 times the audience demand of the average show in Brazil over the last 30 days, and ranks at the 94.2nd percentile in the drama genre, in January, content executives can accurately value the show's worth in this region. They can also assess its ability to drive subscriptions and reduce churn for their platform in Brazil.
In addition, understanding the audience's preference for other shows like "Sonny Boy," such as "To Your Eternity" and "Odd Taxi," can inform acquisition decisions for the platform. Furthermore, they can analyze the trends in the audience's demand for Sonny Boy over a specific period, comparing trends such as the peak demand over a year vs the last 30 days.
When considering the show's distribution to different parts of the world, executives can evaluate the show's travelability which can allow for the identification of the show's potential to appeal to audiences globally. This could inform the decision to prioritize the show's availability in territories with high audience demand.
Programming decisions can also be made based on the insights of the audience demand for this show. For instance, the decline in demand for "Sonny Boy" could be identified, and decisions could be made to retool the show's marketing campaign ahead of future release or promote the show in popular demand markets.
Finally, the show's performance across six dimensions, as outlined in the Parrot Pulse, provides executives with valuable insights into assessing the show's overall appeal and scalability. Evaluating the momentum, longevity, reach, franchisability and travelability of Sonny Boy can provide valuable insights for executives, including how well shows translate across geographical and cultural markets, and what spin-off potential they may have.
In conclusion, the usage of demand data has become crucial in decision-making in the entertainment industry. As highlighted by the example of "Sonny Boy," it not only informs content valuation and acquisition decisions, but it can also guide programming and distribution strategies, and facilitate identifying the potential of spin-off opportunities. Entertainment companies who utilize metrics such as audience demand data can make more informed decisions that align with market interests and trends.
Sonny Boy (サニーボーイ)'s travelability to Brazil in the last 30 days is 156%, which means that the audience demand for Sonny Boy (サニーボーイ) is 156% of the demand in its country of origin, Japan. Click through to another market to discover how well Sonny Boy (サニーボーイ) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sonny Boy (サニーボーイ), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Sonny Boy (サニーボーイ) in Brazil. We provide our partners with smart entertainment industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.