As an entertainment executive, analyzing demand data can enable well-informed decisions on content valuation, acquisition, distribution, or programming. For instance, analyzing the audience demand data for the TV series "Static Shock" in Brazil in January 2024, can help you make informed decisions to drive growth and meet strategic objectives.
Content Valuation
The demand data provides insight into the value of a content library to a platform over time. You can use Parrot Analytics' content valuation system, which is based on global content demand and supply, to calculate the value of "Static Shock" in Brazil as well as the contribution of this TV show to any platform. The system can reveal the dollar value of a title, explain why a title should be considered a strategic asset for your streaming platform, and assess the value of exclusivity.
Acquisition and Programming Decisions
The data can help with decisions regarding supply and demand, such as identifying the type of content that exhibits the potential to acquire or produce. Knowing the most popular genres in the local market, as well as the global market, can inform scalable concept testing to optimize upcoming production for success. For instance, you can use the data to assess the ability of a TV series like "Static Shock" to drive subscriptions and prevent churn. You can determine if a specific title will bring ROI for a given platform and calculate platform-specific marginal revenue contribution, as well as assess how a title drives engagement across the rest of the catalog.
Distribution Decisions
Demand data can inform the platform- or network-fit decision. By analyzing demand data, you can quantify the global appeal of a title and its market-specific valuation. You can determine which platforms to target for distributing your content based on the data, which can also help to identify which titles shine against others in the industry.
Marketing and Promotion
Demand data empowers pre-release marketing campaigns for TV series, enabling an optimization plan for a successful premiere. By understanding the affinity analysis powered by demand data, entertainment executives can determine the best talent or brand to partner with when expanding their audience.
In conclusion, analyzing demand data is an essential part of strategic decisions for the TV industry. Leveraging Parrot Analytics' data-driven decision-making tool and studying relevant data points generated for a series like "Static Shock" can provide actionable insights for business decisions, including those affecting content valuation, acquisition decisions, distribution decisions, and programming strategies.
