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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - February 2024

If you are working at an SVOD platform, the demand data on "Static Shock" can help you make informed decisions about whether to acquire or recommission this show. You can use the demand data to evaluate the show's popularity in different markets, and assess whether it is a good fit with your platform's target audience. You can also use demand data to estimate the show's value and compare it to other titles on your platform, as Parrot Analytics' content valuation system is based on global content demand and supply.

Entertainment talent agencies and TV production companies can also use the demand data to gauge the popularity of "Static Shock." The analysis shows which other shows are popular with this show's fans, revealing potential talent or brands to partner with to expand the audience of a show or create merchandising opportunities indicating franchisability.

Linear networks and pay TV networks can benefit from this data to help programming planners decide whether the show is a good fit for their schedules. They can evaluate demand trends over time and map out the optimal release strategy and pricing for maximum engagement.

Content distributors can also leverage this data to find under-monetized titles such as "Static Shock" and estimate their value to another platform. Distributors can determine the most popular genres or subjects in the various regions by analyzing audience demand data and identify any opportunity gaps.

Looking at the sample questions provided, we see that the demand for "Static Shock" can answer several of them. For instance, based on the audience demand data in Brazil, one can estimate the power Star Trek TNG may bring to a newbie streaming platform by comparing their relative demand between global markets. The data can reveal which regions most benefit from exclusivity and help assess the ROI a specific show will bring for any given platform. Demand data can inform decision making on competing titles while also answering different questions concerning profitability, potential returns on investments, and efficacious marketing campaigns.

Finally, demand data analysis in different markets can help SVOD platforms, OTT platforms, and TV series financing companies to make informed decisions about whether they should produce or acquire programs like "Static Shock" that exhibits various demand-driven characteristics such as high travelability within a region, good momentum, and high longevity based on fandom interest or genre specifics.

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