If you are an entertainment executive looking to make a more informed content decision, then Parrot Analytics' demand data analysis of "60 Days In" in Canada throughout August 2023 can provide you with valuable insights.
Content Valuation:
Using Parrot Analytics' content valuation system, demand data can help answer questions related to the value of a content library and estimating the monetary value of a specific title. In the case of "60 Days In," since the show has 9.6 times more audience demand than the average show in Canada over the last 30 days, executives can assess how much the show's content library is worth, or calculate the ROI of investing in the show. To assess how much to spend on content and predict the impact of a title on subscriptions, executives can track demand data and analyze how the show drives engagement across the entire catalog.
Acquisition & Distribution:
Demand data helps in assessing the potential success of any program before acquisition, which can prevent content waste or financial loss. An analysis of "60 Days In" illustrates that it has higher demand than 99.3% of all reality titles in Canada and ranks incredibly well globally in markets like the United States, Canada, the United Kingdom, and the Netherlands. This popularity can help executives make informed decisions on content acquisition, distribution, and licensing deals or even gauge the potential success of local adaptions of the show in other markets.
Programming:
Demand data is also valuable in helping executives make programming decisions. For instance, companies can use demand data to identify the most popular genres in local markets and implement this information to develop their programming strategy. Analysis of the show's content also shows a drop in audience demand during August 2023 in Canada, which indicates that executives should change-up their programming tactics before experiencing more significant viewer churn.
Marketing:
To optimize marketing campaigns, executives can use demand data to find out which upcoming production could attract new customers to their platform. In the case of "60 Days In," by knowing the show's audience also likes "The Lincoln Lawyer," "The Walking Dead," "Accused: Guilty or Innocent," and a few other shows, executives can use this insight to target their audiences better.
In conclusion, Parrot Analytics' demand data analysis of "60 Days In" in Canada throughout August 2023 provides various insights that executives can use to make informed decisions regarding content valuation, acquisition, distribution, programming and marketing strategies, which leads to maximizing revenues and increasing viewership in a competitive marketplace.
