Demand data for "60 Days In" in February of 2024 in Canada is helpful for entertainment executives making content decisions. Although the demand for "60 Days In" has decreased by 74.7% in Canada in February, it still has 5.5x the audience demand of the average show in the country. The content valuation of the show is good, and only 8.6% of all TV shows have this level of demand. However, compared to its demand over the last 90 days, "60 Days In" has recently seen a decrease in demand.
Demand data can assist entertainment executives in finding new opportunities for content acquisition that may perform as well as or better than "60 Days In." For instance, as fans of "60 Days In" also enjoyed shows such as "The Walking Dead" and "Billions," executives may want to consider acquiring similar titles that appeal to this audience.
By examining the top 10 global markets where "60 Days In" is most in-demand, entertainment executives can identify new markets for distribution or acquisition that can maximize revenue. For example, "60 Days In" has outstanding audience demand in the United States, which may be a potential market for content distribution.
Entertainment executives can also use demand data to inform their programming decisions. Given "60 Days In"'s peak rank of #474 in Canada, executives may want to consider scheduling the show at a time when it will receive maximum viewership and promote it effectively to ensure that it is seen by its target audience.
Finally, demand data can help entertainment executives in valuing content. By calculating the dollar-value contribution of a title to a platform using demand data, executives can assess the ROI that the show may bring to the platform. They can also assess the show's ability to drive subscriptions, mitigate churn, and measure the show's performance as an acquisition-driving or churn-reducing title.
In conclusion, entertainment executives can use demand data for a show like "60 Days In" to make more informed content, distribution, acquisition, or programming decisions. They can uncover new opportunities for revenue growth, optimize their marketing efforts, and value their content accurately.
