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Parrot Analytics Insights - October 2023

As a TV executive, you have a responsibility to make informed content, acquisition, distribution, and programming decisions to ensure the success of your platform. Demand data can provide you with valuable insights to support these decisions. Let's dive into the analysis of "Adventure Time: Fionna And Cake" for the month of October 2023 in Canada, and see how demand data can be used.

Firstly, content valuation can be established by analyzing the demand data of a title, as it reveals the dollar value contribution of any title, to any platform, in any region. "Adventure Time: Fionna And Cake" had demand 15.0 times higher than the average title in Canada over the last 30 days, indicating that it is a valuable asset to any platform in terms of content valuation.

If you aim to acquire or produce content that exhibits opportunity, understanding which titles are popular in your market is key. Demand data can help answer this question - "Adventure Time: Fionna And Cake" is in the 99.5th percentile in the comedy genre for October, demonstrating audience favorability for similar content.

To ensure that you retain your current audience and grow your subscriber base, it is key to understand which titles you should buy, and which titles have the potential to drive engagement. "Adventure Time: Fionna And Cake" had a spike in demand in late October, revealing that this show has potential for acquisition.

Looking at the Parrot Pulse data, "Adventure Time: Fionna And Cake" met or exceeded benchmarks in all dimensions, except for franchisability and reach. This means that apart from theme park potential or spin-offs, there is not much of an opportunity to generate revenue for the show and it may have a devoted but small group of fans. This could affect programming decisions and promotional strategies.

It is also valuable to benchmark your content against other titles available on the market, and to assess the potential success of your marketing campaign ahead of the premiere. By examining the top 10 global markets where "Adventure Time: Fionna And Cake" is most in-demand over the last 30 days, we can see which regions have a high appetite for the show. That way you can focus outreach to regions or groups more likely to enjoy the series.

Finally, understanding audience behavior and preferences is a crucial part of making informed content decisions. By understanding which other shows fans of "Adventure Time: Fionna And Cake" enjoy, you can identify taste clusters and potentially tailor promotions for related titles.

In conclusion, demand data provides valuable insights for entertainment executives when making content, acquisition, distribution, and programming decisions. The analysis of "Adventure Time: Fionna And Cake" for the month of October 2023 in Canada highlights the importance of content valuation, understanding audience preferences, and identifying opportunities to acquire and produce content.

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