The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help inform your content, acquisition, distribution, and programming decisions, and can be used to valuate content. As an example, let's analyze "Adventure Time: Fionna And Cake" for the month of March 2024 in Canada:
- Content Valuation: Using demand data, one can determine the value contributed by each title to a platform or catalog. With "Adventure Time: Fionna And Cake" having 11.3 times the audience demand of the average show in Canada in the last 30 days, indicating an outstanding demand, executives can determine the worth of this series to the platform. They can also use demand data to answer questions about the ROI of a specific title for the platform and the value of exclusivity.
- Acquisition Decisions: By analyzing which titles have higher audience demand, entertainment executives can identify which titles are worth acquiring. In the case of "Adventure Time: Fionna And Cake," which has outstanding demand and is popular among fans of shows like "Loki" and "Harley Quinn," one can infer that investing resources in this show would be a wise acquisition decision. Additionally, executives can use demand data to assess the ability of a TV series to drive subscriptions and mitigate churn before making an acquisition decision.
- Programming Decisions: Using demand data, entertainment executives can make informed decisions about programming. For example, one can examine which genres are resonating most with their current audience and those which are in demand but underserved, allowing one to accurately program and schedule content around the viewership trend. Using the example of "Adventure Time: Fionna And Cake," we find that the show ranks at the 99.0th percentile in the comedy genre, indicating that it is worth airing to entertain and retain comedy show lovers.
- Distribution Decisions: Using the show's Parrot Pulse data showing travelability and demand in various markets, executives can make more informed distribution decisions and assess the potential for global expansion. For instance, based on the show's excellent demand performance in Australia, one can infer that the show would be well received if distributed there.
- Content Decisions: Demand data can be used to quantify specific titles' marginal revenue contribution on a platform and how it drives program engagement across the rest of the catalog. Additionally, analyzing the popularity of the main characters, combat scenes, as well as examining the feedback from the fans of the show, can help in scaling the original content's success. Using "Adventure Time: Fionna And Cake," executives can use demand data to identify the elements of the existing content that are preferred by the fans, then optimize their upcoming production or acquisition decisions to cater to these elements.
As evident from the above study of "Adventure Time: Fionna And Cake," demand data is a valuable resource for entertainment executives. It can help inform and support their content, acquisition, distribution, programming, and marketing decisions. Incorporating demand data into decision-making processes can provide entertainment industry professionals with a more accurate and holistic picture of their content's performance across the globe and the current or prospective audience sentiment towards it.
Adventure Time: Fionna And Cake's travelability to Canada in the last 30 days is 72%, which means that the audience demand for Adventure Time: Fionna And Cake is 72% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time: Fionna And Cake travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Adventure Time: Fionna And Cake), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Adventure Time: Fionna And Cake is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time: Fionna And Cake, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Adventure Time: Fionna And Cake in Canada. We provide our partners with valuable TV series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.