The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the content industry, data-driven insights that help to inform decision-making can lead to greater success. Parrot Analytics provides an economic valuation system based on global content demand and supply, enabling executives to determine the worth of their content and make informed decisions about the acquisition, distribution, or programming of TV series. Let's explore how demand data can be used to provide insights and help the entertainment industry make more informed decisions.
The analysis of "Adventure Time: Fionna And Cake" for the month of October 2023 in Sweden offers several insights that executives in various roles can use to inform their decisions. For instance, the outstanding demand for the show makes it a valuable asset, and the eight other shows that fans of this series also adore provide insight into what other types of content viewers may be interested in. The drop in ranks and the decreasing audience demand for the show in October can inform future marketing strategies to halt the decline.
Content valuation is critical in determining the value and worth of any title, and demand data is a valuable resource in this regard. The Parrot Pulse for "Adventure Time: Fionna And Cake" provides an independent measure of its performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. These dimensions help to provide information on how well the title resonates with audiences across the globe, the level of international demand, future potential value, and how many people are expressing demand.
Additionally, travelability helps to determine how viable a title is for distribution to a global market, while longevity can help to identify content that maintains audience demand over an extended period. The momentum of a show's growth can help executives, to determine whether to renew or cancel a show, while franchisability can reveal the potential for expanding a franchise.
Furthermore, comparing the performance of the series on a rolling year basis to the last 30 days of performance reveals potential insights alongside the audience demand across different markets globally. The United States is the number one market for "Adventure Time: Fionna And Cake," and demand for this show is outstanding. Comparing its performance to other markets indicates that there is a worldwide audience interested in this title.
Demand data provides valuable insights for various roles in the entertainment industry. For example, distributors and acquisition teams can use demand data to determine the value of a title, estimate the ROI of a specific title and assess a TV series' ability to drive subscriptions and reduce churn. Similarly, programmers and networks can use the data to learn about local whitespaces, identify optimal pricing and release strategies, and determine which titles can best retain or acquire subscribers.
In conclusion, understanding demand data is crucial to success in the entertainment industry. Using Parrot Analytics, executives can determine content value and answer critical questions such as: which titles to acquire or produce, which shows and genres to focus on, which platforms to target for distribution, and how to optimize pre-release marketing campaigns and more. By leveraging the insights provided by demand data, executives in the content industry can make informed and strategic decisions that can lead to greater success.
Adventure Time: Fionna And Cake's travelability to Sweden in the last 30 days is 48%, which means that the audience demand for Adventure Time: Fionna And Cake is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time: Fionna And Cake travels internationally.
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Capture more value from content opportunities in Sweden as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Max, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Max to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Adventure Time: Fionna And Cake), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Max by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Adventure Time: Fionna And Cake, including those that have not even been released. Appeal to your target markets, including Sweden, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Max‘s Adventure Time: Fionna And Cake is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time: Fionna And Cake, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Adventure Time: Fionna And Cake in Sweden. We provide our partners with essential TV competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.