As an entertainment executive, understanding demand data can help you make informed content, acquisition, distribution, or programming decisions. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform, in any region. Let's take a look at "All American" and see how demand data can help you make informed decisions:
- Content Valuation: Using demand data, you can determine the dollar value contribution of "All American" to any platform, in any region. By comparing "All American's" performance to other shows in the same genre, executives can determine the value of this drama series. Additionally, executives can calculate the ROI a specific title will bring for any given platform based on its demand data.
- Audience Insights: By following the trends in demand data for "All American", executives can get valuable insights about its audience. For instance, executives can identify the top 10 global markets where "All American" is most in-demand and compare this to the show's performance in Canada. This can give them insights into which markets they should target for distribution. Additionally, executives can use data about the show's fans, as well as shows that share the same audience as "All American", to decide which talent or brand partnerships would work best to expand audience reach.
- Programming Decisions: Understanding demand data can help executives make smart programming decisions. For example, pay TV networks or linear networks may want to air marathons of "All American" to retain current audiences who are already huge fans of the show. Streaming services can consider the show's decreased popularity in the last 30 days when deciding whether or not to renew the show for another season. Further, understanding when demand spiked for "All American" in Canada is key in identifying optimal release strategies for future seasons.
- Acquisition Decisions: Using "All American" as a case study, executives involved in content acquisition can examine the demand data trends for the show over a 1-year rolling period vs. in the last 30 days. This information can help executives better understand the show's long-term potential compared to its current performance. They can consider using this data to determine if retaining the show on their platform is worth it or not for the long term.
In summary, demand data is a powerful tool that can help entertainment executives make informed decisions. Using shows like "All American" as a case study, executives can identify the value of their content and determine whether to make, acquire or distribute specific content. By leveraging demand data, executives can also make informed decisions about programming, talent or brand partnerships, and more.
