As a TV executive, there are many factors to consider when making strategic content decisions for your platform, from content acquisition to distribution, programming, and more. Fortunately, you can use demand data to inform these decisions and ensure that you are investing in content that resonates with your audience. This article will explore how our analysis of "American Dad!" in January 2024 can be used to help you make data-driven decisions.
Firstly, let's talk about content valuation. Our demand data reveals that "American Dad!" is in high demand in Canada, with more than 13.5 times the audience demand of the average show over the last 30 days. We can also see that the show's demand has been increasing over the last 30 days compared to its performance over the past 90 days. This data can help you to assess the value of "American Dad!" and make more informed decisions about what to spend on content.
Additionally, our analysis of the show's performance across global markets highlights the opportunity for content acquisition and distribution. For example, we can see that the United States is the show's number one market globally, with outstanding demand of 13.7x. This information can help you target the right markets for your content and make more precise decisions around distribution.
Another key application of demand data is to help you understand your audience and what they want from your content. By examining audience engagement with "American Dad!", we can see that the show is performing particularly well in the family genre. We can also identify similar shows that fans of "American Dad!" also like, such as "Rick and Morty" and "The Simpsons". This information can be used to inform programming decisions and help you to create content that resonates with your target audience.
Demand data can also help you to optimize your marketing campaigns and release strategy. We can see from our analysis that demand for "American Dad!" spiked in late January 2024 in Canada, indicating that a targeted marketing campaign may have helped to drive engagement. Additionally, we can see that the show has outstanding momentum, which can help inform decisions around release timing and marketing spend.
Finally, analysis of demand data can be used to inform decisions around talent acquisition and franchisability. For example, our analysis shows that "American Dad!" has outstanding franchisability and reach, indicating that there may be opportunities to monetize the show through spin-offs or related content. This data can be used to guide content creation and talent acquisition decisions.
In conclusion, demand data is a powerful tool that can be used by TV executives to make more informed decisions around content acquisition, distribution, programming, and more. By examining the performance of shows like "American Dad!", you can gain valuable insights into audience preferences and make data-driven decisions that will drive engagement and growth for your platform.
