As a TV executive, it is important to make informed content decisions that result in high demand for your titles. One tool that can help with making these decisions is demand data. We will use the example of “Aussie Gold Hunters” to illustrate how demand data can be used to make informed decisions.
Firstly, we can use demand data to determine the value of a title. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title; it can help determine how much a platform should spend on content or how much a content library is worth.
Furthermore, we can use demand data to identify trends in audience behavior, such as what type of content audiences are interested in and how different titles compare in terms of popularity. For instance, we see that “Aussie Gold Hunters” has a 3.7 times higher demand compared to the average show in Canada for the last 30 days, indicating a higher popularity among audiences.
Demand data can also reveal the popularity of a genre or the best release strategy for a title. For instance, we see that “Aussie Gold Hunters” ranks at the 98.8th percentile in the documentary genre in October, demonstrating that documentaries may be a popular genre with audiences. Additionally, we can see that the show's demand spiked in late October 2023 in Canada, indicating a well-timed release strategy.
Moreover, we can use demand data to assess the potential of a title in other markets; such data can be used in making acquisition or distribution decisions, or to plan international expansion strategies. For instance, we find that “Aussie Gold Hunters” performs well in the United States, Germany, Canada, Switzerland, New Zealand, Netherlands, and China markets. We also find that the show has a high demand in its country of origin, Australia, which can also be useful for programming decisions.
Finally, we can use demand data to assess the longevity and reach of a title. For “Aussie Gold Hunters,” we see that its longevity is good, suggesting that the show has maintained audience demand over time. Its reach is good as well, indicating that the show appeals to a wide group of people.
In conclusion, by leveraging Parrot Analytics’ demand data tools, TV executives can make informed content, acquisition, distribution, and programming decisions. It can also enable valuation of content, optimization of pre-release marketing, discovery of new opportunity markets, and assessment of franchise and spin-off potential. Moreover, demand data is a valuable resource for the entertainment industry, enabling informed decision-making and increasing the likelihood of a successful title.
