As an entertainment executive, you are constantly searching for ways to improve your content decisions, acquisition, distribution, and programming strategies. Fortunately, Parrot Analytics has a solution that uses demand data to help you make more informed choices. We will explore how this demand data applies to a popular show, "Aussie Gold Hunters," in Canada in January 2024.
The demand for "Aussie Gold Hunters" in Canada during the last 30 days was 5.1 times the demand for the average show in Canada, which is a good indication of its success. Only 8.6% of TV shows in Canada enjoy this level of demand, making it a valuable asset. Additionally, the demand for the show has been increasing, with it having three times the average demand level over 90 days. The peak rank of the show in Canada was #481, and it dropped by 58 positions in January.
According to Parrot Analytics' data, the show ranks in the 98.6th percentile in the documentary genre in January, which means it has a high level of demand relative to similar shows in this category. The audience demand for "Aussie Gold Hunters" in Canada decreased by 3.9% in January, despite a demand spike in mid-January.
Parrot Analytics’ content valuation system incorporates demand data from international markets. In addition to Canada, this show outperformed the average demand of TV shows in other top markets such as the US, the UK, France, Germany, and Sweden, making it a popular show globally.
Demand data also allows for comparison of the performance of a show over different periods. In the past year, the peak demand for "Aussie Gold Hunters" was seven times the average, but over the last 30 days, the peak demand was 7.7 times the average. This indicates that the popularity of the show is increasing. Likewise, the show's average demand on a rolling year basis was 3.6 times the average title, compared to 5.1 times the title average for the last 30 days.
Demand data also shows that "Aussie Gold Hunters" has a high reach in Canada - meaning that a high number of people within the country expressed interest in the show. Further, Parrot Analytics' Parrot Pulse measures dimensions such as travelability, longevity, momentum, franchisability, and reach to provide an independent measure of global performance across six dimensions. The results indicate that audience demand is good globally, longevity and momentum are excellent, and franchisability and travelability are okay.
Demand data can help entertainment executives in many ways. It can provide insight into content valuation, global and local audience engagement, and competitive benchmarking. It can also be used to inform content marketing, discover under-monetized titles, and provide pre-release analytics to ensure success. For example, you can use demand data to assess the value of "Aussie Gold Hunters" to a platform or to determine the best platforms to target for distribution. You can also use demand data to assess how effective marketing campaigns are and compare the popularity of this show against other titles on the market.
In summary, "Aussie Gold Hunters" is a popular show in Canada with excellent reach, high global engagement, and excellent longevity and momentum. Executives can use demand data to determine the best strategies for content acquisition, distribution, content creation partnerships, and marketing. With Parrot Analytics' powerful demand data tools, executives can make informed content decisions, better compete in the market, and maximize performance on various platforms.
