As an entertainment executive, you are constantly looking for ways to make more informed decisions around content acquisition, distribution and programming. Using demand data can give you insights into audience behavior, preferences and trends that can inform strategic decision-making. Let's look at an example of how demand data can be used to analyze the performance of the TV series "Batwoman" in Canada during November 2023.
One way to assess the value of a TV series is by determining its demand. The demand for "Batwoman" in Canada is 4.1 times the audience demand of the average show, which is good. You can use Parrot Analytics' content valuation system to estimate a TV series' dollar value contribution to a platform. This information can help you make decisions around content acquisition and programming.
It is also important to assess the performance of the TV series in relation to other titles in its genre. "Batwoman" ranks at the 96.5th percentile in the drama genre, which means it has higher demand than 96.5% of all drama titles in Canada. This information can help you determine the relative value of the title within the drama genre.
Additionally, you can use demand data to understand audience behavior and preferences. For example, Parrot Analytics' platform provides a list of other shows that fans of "Batwoman" like, which can inform decisions around content acquisition and programming. You can also use demand data to track audience engagement with a show over time, which can help you understand how successful your marketing campaigns are and whether the show is part of the cultural zeitgeist.
Demand data is also useful for assessing the international appeal of a TV series. For "Batwoman", demand in Canada is 51% of the demand in its country of origin, the United States. This insight highlights the potential for international distribution and travelability of the show.
Another advantage of demand data is that it enables you to discover new markets for content distribution. You can use demand data to identify local whitespaces and determine which types of content exhibit opportunity to acquire or produce. This information can help you expand your content distribution and increase engagement with your audience.
In conclusion, Parrot Analytics' demand data can help you make more informed decisions around content acquisition, distribution, and programming. By using demand data, you can determine the relative value of a TV series within its genre, understand audience behavior and preferences, assess international appeal and discover new markets for content distribution. By leveraging this information, you can build a more robust content strategy that meets the needs of your audience and increases engagement with your platform.
