Demand data can provide entertainment executives with valuable insights into their content's popularity, which could help in making more informed content, acquisition, distribution, and programming decisions. Take the example of "Batwoman," which has high demand in Canada but a decline over the last 90 days. Demand data can be used to answer several crucial questions that executives might have.
An executive may wonder whether a show like "Batwoman" is worth the investment. Through Parrot Analytics' content valuation system, the series' value contribution to any platform, in any region, can be determined. Using demand data, one can evaluate a show's ability to attract and retain subscribers, which can guide decisions in programming, content acquisition, and investment.
Demand data can also be used to determine which genres are the most popular with an audience, which trends are increasing or decreasing in demand, and whether a new title should be developed to support global SVOD expansion. "Batwoman" has had outstanding longevity, indicating the series has maintained audience demands over time, making it an excellent investment for content financiers or distributors.
Another question that demand data can help answer is how to retain current subscribers and acquire new ones. By examining the show's popularity across different markets, as well as identifying the top ten global markets where "Batwoman" is most in-demand, an executive can select content that appeals to their audience's tastes and preferences. Furthermore, they can uncover under-monetized shows or identify spin-off opportunities that can help grow their overall revenue.
Demand data also helps identify whether a particular show has performance fluctuations, and if so, which strategies can be employed to optimize its demand. An executive can use the demand data to evaluate what was done right or wrong in their marketing campaigns concerning a particular show, whether its demand is growing in different markets, and whether there is a possibility of exclusivity.
In conclusion, using demand data, executives can assess a variety of factors that impact content valuation and make better content, acquisition, distribution, and programming decisions. Through Parrot Analytics, executives can obtain data-driven insights into their shows' popularity, their audiences, and their markets. Therefore, demand can function as a reliable tool for decision-making, regardless of industry vertical or role in the title value chain.
