If you're an entertainment executive at a TV production company, understanding the audience demand for popular TV series like "Below Deck" can offer valuable insights as part of your content acquisition, development, or programming strategy. Using Parrot Analytics demand data, entertainment executives can accurately measure the popularity of TV shows at a particular time in specific countries, such as Canada.
One of the primary ways demand data can help inform content acquisition decisions is via content valuation. Parrot Analytics content valuation system uses global content demand and supply to determine the dollar value contribution of any title to any platform in any region. Therefore, as an entertainment executive, you can leverage demand data to determine precisely how much to spend on content, how much your series is worth, how much of your series' value is being driven by demand for one of its stars, or what the baseline value of a title is.
Additionally, you can use demand data to evaluate the TV series' long-term value, something that is becoming increasingly important in the competitive streaming landscape. For example, knowing that "Below Deck" has maintained outstanding longevity, according to the Parrot Pulse, enables the TV programmer to select content that can enjoy sustained demand over time, reducing content replacement costs.
If you're a studio executive or an entertainment talent agency, demand data can help identify individual elements that make a specific show a potential hit or miss. Affinity analysis can be performed to determine what talent or brand partnerships may have the potential to expand the TV series' audience. Travelability measures the international interest in a show, allowing executives to assess how global appeal is in comparison with other titles, and therefore its potential for SVOD expansion around the world.
Furthermore, demand data empowers executives to understand audience habits and preferences. They can use this knowledge to optimize marketing campaigns, identify opportunities, and maintain a competitive edge in the market by knowing which titles will drive subscriber acquisition or retention to power their platform's success. For instance, knowing that "Below Deck" has high demand in the United States, Thailand, Norway, Canada, the United Kingdom, Australia, the Netherlands, South Africa, and New Zealand, enables a distributor to strategically prioritize content distribution in those markets.
Finally, demand data can help executives benchmark content against competitors, inform recommendations, and identify whitespace opportunities, and, most importantly, it answers questions such as how popular is my show relative to the market average, and which genres are resonating most with my current audience.
In conclusion, as an entertainment executive using Parrot Analytics demand data, you can make more informed decisions concerning acquisition, content valuation, development, programming, marketing, and distribution. Demand data provides accurate and comprehensive insights that enable executives to better identify opportunities for their platform and optimize content for sustained success in the ever-changing market landscape.
