How can "Below Deck" data for January 2024 in Canada help executives in the entertainment industry make informed decisions?
Content Valuation: Using the demand data for "Below Deck," one can assess its value for any given platform or distributor. For instance, demand reveals that "Below Deck" has seven times the audience demand of an average show in Canada over the last 30 days, indicating that it could be more valuable per episode than other shows in the same category.
Subscriber Acquisition and Retention: TV executives who want to acquire or retain subscribers can use demand data to inform their choices. For instance, "Below Deck" ranks in the top 98.4 percentile of all reality shows in Canada. Executives keen on expanding their subscriber base are more likely to benefit from acquiring content with similar audience demand.
Regional Content Planning and Marketing: Through monitoring audience preferences, regional executives can better understand viewers taste preferences, and determine which type of content resonate with their audience. The demand for "Below Deck" has decreased in Canada by 17.0% in January 2024. OTT and SVOD platforms can leverage this information to tailor marketing campaigns to reignite interest within its Canadian audience more effectively.
Supply and Demand: TV executives can make better commissioning and licensing decisions by tapping demand data to compare different types of content's potential market opportunities. In addition, the potential success of "Below Deck Sailing Yacht" could be compared with the success of "Below Deck."
Release Strategy: Demand data can reveal the timing and frequency for new episodes or series production. For instance, demand spiked in late January 2024 in Canada, indicating that it would be a good idea to coordinate more launches with such events to ride on the waves of increased interest.
Travelability: The travelability dimension of the Parrot Pulse score measures the global potential for content. "Below Deck" fares well on this score, implying that it has good global potential if promoted in markets where it has high demand, like the USA. Entertainment executives can use this information to develop more detailed monetization strategies, such as the acquisition of global distribution rights.
Competitive Benchmarking: Executives could compare the performance of "Below Deck" with other titles in the reality genre and content offerings available in Canada to identify areas of strength and weakness. Golfing events could be compared to identify if content outperforms others.
Optimizing Partnerships and Spin-offs: By using demand analytics to identify trending television shows or brands, TV executives can identify specific cross-promotional opportunities with similar themes. For example, the significant demand for "For All Mankind" suggests that it could be a profitable collaboration for "Below Deck's" production company.
