Demand data is a crucial tool that entertainment executives can use to make more informed content, acquisition, distribution, and programming decisions. Here, we will use the example of an analysis of the reality show "Bigg Boss" in Canada to illustrate how demand data can be useful to entertainment professionals.
One way that demand data can be useful is by informing content valuation. When executives are determining how much to spend on content, they can use demand data to estimate how valuable it is to their platform, what its baseline value is, and what ROI it will bring. For example, "Bigg Boss" currently has a demand of 3.1 times the average show in Canada over the last 30 days. This high demand tells executives that it could potentially be a valuable asset for their platform.
Demand data can also be used to help executives understand what content is most popular in their market or on a global scale, allowing for better acquisition decisions. In the case of "Bigg Boss," we see that its appeal extends beyond Canada - it has high demand in India, Pakistan, Sri Lanka, Qatar, the United Arab Emirates, and Kuwait. Executives can use this information to guide their acquisition and distribution strategies, knowing that the show has international appeal.
Another use of demand data is to track a show's performance over time, informing programming decisions. The Parrot Pulse for "Bigg Boss" provides detailed information on the show's worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. By monitoring how these metrics change over time, executives can adjust their programming strategy to maximize the show's potential.
Demand data can also be used to help executives optimize marketing campaigns and make programming decisions based on audience preferences. For example, by analyzing the top 10 shows that fans of "Bigg Boss" also like, executives can get insights into what types of programming might be popular with their target audience. Additionally, measuring demand over time can help executives to assess how effective their marketing campaigns have been.
In conclusion, demand data is a valuable tool that entertainment executives can use to make more informed acquisition, distribution, content, and programming decisions. By examining the demand data of content, we can gain insights into audience preferences, track the success of our shows over time, identify international opportunities, and optimize our marketing campaigns.
