As entertainment executives, you are well-aware that success within the industry ultimately boils down to supply and demand. This is why Parrot Analytics provides access to demand data across multiple platforms, which can provide insight into what audiences want to watch and how they want to view it. The data for Bigg Boss in Canada for the month of January 2024 provides an excellent case study of the power of demand data in shaping content acquisition, distribution, and programming decisions.
One of the key questions that Parrot Analytics demand data can help to answer is content valuation. For example, you might be asking yourself, "How much is the show worth?" By looking at the demand data for Bigg Boss, we can see that it had 5.5 times the audience demand of the average show in Canada over the last 30 days. This means that its value to the platform on which it is hosted can be significantly higher than that of the average show. If you are considering acquiring the rights to the show, understanding its value to your platform can give you an edge in negotiations.
Demand data can also be used to help you make more informed decisions about how to allocate your budget for content acquisition. By examining which shows audiences are watching and when, you can pinpoint the moments when the biggest opportunity for growth exists. For example, in late January 2024, demand for Bigg Boss spiked in Canada. By analyzing the reasons behind this spike, such as major plot developments or new cast members, you can gain insight into what factors are driving demand and invest accordingly.
Another key question that Parrot Analytics demand data can help to answer is what types of content exhibit opportunity to acquire or produce. By examining the top 10 global markets where Bigg Boss is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets. This is a clear indication that there is significant potential for the show to be acquired and distributed in these markets.
Demand data also provides insight into how a show is performing relative to its peer group. For example, we can see that Bigg Boss ranks at the 97.8th percentile in the reality genre in Canada in January. This means that it has higher demand than 97.8% of all reality titles in Canada. If you are considering producing a new reality series and want to ensure its success, understanding how it performs relative to other reality shows in the market can be invaluable.
Finally, demand data can be used to determine how well a show is holding up over time. For Bigg Boss, demand has been increasing recently, with its demand of 3.7 times the average over the last 90 days increasing to 5.5 times the average over the last 30 days. This suggests that the show's popularity is on the rise, making it a potentially worthwhile investment for anyone looking to acquire or distribute content in the region.
By leveraging the power of demand data, entertainment executives can make more informed content acquisition, distribution, and programming decisions. Whether you are looking to acquire new content, expand into new markets, or understand how your existing programming is performing, demand data is an essential tool for making strategic, data-driven decisions in a rapidly changing industry.
