As a TV executive, understanding audience demand is crucial for making informed decisions about content acquisition, distribution, and programming. The analysis of "Blue Eye Samurai" in Canada for January 2024 using demand data provides valuable insights that can be used to inform strategic decision-making.
Content Valuation: Using demand data, we can determine how much a series is worth and the value of a content library to a platform over time. In this example, "Blue Eye Samurai" has excellent audience demand, with 12.0 times the audience demand of the average show in Canada over the last 30 days. This information can be used to calculate the economic value of this title and how it sustains demand over time. Furthermore, its global performance across six dimensions as per the Parrot Pulse offers insight into its future revenue potential.
Acquisition Decisions: "Blue Eye Samurai" outperforms the average TV show in each of its top 10 markets. For example, its demand is higher in the US, China, Spain, Brazil, Germany, the UK, Australia, and Poland than the average TV show. This data can help inform acquisition decisions by identifying territories where the show is in-demand and profitable to distribute.
Programming Decisions: Understanding audience demand for a TV show can also help to identify content trends and optimize programming. By analyzing how the audience's tastes are evolving, it can be determined if a show remains popular over time or if the demand is slowing down. For example, while "Blue Eye Samurai" has outstanding audience demand in Canada, in January, its audience demand decreased by 25.4%. This information about a recent decline in audience demand can be used to adjust the show's programming schedule or evaluate its marketing campaigns better.
Distribution Decisions: When considering distribution, analyzing the audience demand by region can help to uncover untapped areas of popularity. For example, the audience demand for "Blue Eye Samurai" in Canada was 61% of the demand in the show's country of origin, the United States. This analysis indicates that the Canadian market could be targeted to increase the show's revenue potential by potential distributors.
In conclusion, utilizing Parrot Analytics demand data enables TV executives to make informed content decisions that can help optimize content acquisition, distribution, and programming. By analyzing the demand data for "Blue Eye Samurai" in Canada in January 2024, we see how demand data can facilitate an understanding of a show's value and identify trends and opportunities such as identifying untapped audiences, ways to improve programming, and assessing marketing campaigns.
