As an entertainment executive, understanding audience demand is crucial to guide your decisions around programming, content acquisition, distribution, and content valuation. Parrot Analytics' demand data analysis of "Blue Eye Samurai" in February 2024 in Canada can provide valuable insights. For instance, this series has exceptional audience demand compared to the average TV show in Canada over the last 30 days, being ranked at the 98.9th percentile in the drama genre. Only 2.7% of all TV shows have achieved this level of demand. It is outperforming its average demand in the past 90 days but has recently seen a decline in demand.
One valuable insight that can be derived from demand data is its relation to content valuation. Parrot Analytics' content valuation system leverages demand data to help make informed decisions related to how much to spend on content, understand the dollar value contribution of any title to a platform, and estimate ROI of a specific title. By using demand data, a TV executive can calculate how much to spend on acquiring content or decide whether to renew the show for another season. Additionally, examining the top global markets where "Blue Eye Samurai" is most in-demand over the last 30 days can provide an understanding of how well it can travel and give executives suggestions for possible distribution and licensing deals.
Demand data analysis can also provide important information for the programming decisions of entertainment executives. For instance, understanding the top shows that audiences of "Blue Eye Samurai" also like, such as "Loki" and "Yellowstone" can provide insights on what type of content the audiences of "Blue Eye Samurai" can be interested in. Meanwhile, observing the peak performance of the show, when the demand spiked in mid-February, can help executives analyse the factors that contributed to this increase and apply similar factors to their other programming choices.
Moreover, analysing demand data can help answer other questions executives may have, such as understanding how much content is worth to other streaming platforms or how can they monetize IP for the show. Executives can also use demand data to determine the optimal release and pricing strategy for their content. In the case of "Blue Eye Samurai", demand data has shown that it has good franchisability potential, which can provide insights on creating potential spinoffs. It can also provide insights on how well-received a marketing campaign will be ahead of a premiere.
In conclusion, this analysis of "Blue Eye Samurai" shows how demand data can be used to make more informed decisions for content valuation, content acquisition, distribution, and programming decisions. By using demand data, entertainment executives can maximize the potential of their content while also improving subscriber retention and acquisition.
