Entertainment executives can use demand data to make more informed decisions around content valuation, acquisition, distribution, and programming. As an example, let's analyze the demand data for "Blue's Clues" in Canada for the month of November 2023.
Content Valuation:
Using demand data, executives can determine how much a specific title is worth. For "Blue's Clues," it has an outstanding demand of 11.0 times the average show in Canada over the last 30 days. This high level of demand can lead to a higher valuation for the title, making it a more attractive investment for any platform.
Acquisition:
By examining the top 10 global markets where "Blue's Clues" is most in-demand, we find out that it has outstanding demand not only in Canada but also in Brunei, Panama, Chile, and Mexico, among others. This information can guide acquisition decisions as platforms can acquire the rights to "Blue's Clues" and have a high level of confidence in the title's success in these markets.
Distribution:
Platforms can also use demand data to optimize the release strategy for their content by identifying spikes in demand and tailoring their release date and marketing campaigns accordingly. For "Blue's Clues," demand spiked in early November 2023 in Canada, meaning platforms can use this data to target viewers in anticipation of increased demand before it even happens.
Programming:
Demand data can also help executives make informed decisions around programming. By analyzing the related shows' demand patterns, platforms can identify what genres and shows are resonating with the audience. For "Blue's Clues," the top shows fans also like are "Pokémon," "Spongebob Squarepants," and others, therefore executives can infer that animation and children's programming exhibit great opportunities.
Content discovery:
Demand data can help measure audience engagement with a TV show or series by determining how popular it is relative to the market average, where in the world it's in-demand, which genres are resonating most with its current audience and what genres should it focus on to attract new subscribers to iPsecially an SVOD platform. For instance, "Blue's Clues" audience demand for November 2023 in Canada is outstanding and higher than 99.0% of all comedy titles. This result provides information for content discovery as comedy genre stands out among other content categories.
In conclusion, demand data provides valuable insights that entertainment executives can use to make informed decisions about their content. The analysis of "Blue's Clues" in Canada for the month of November 2023 demonstrates some of the ways demand data can be used, including content valuation, acquisition, distribution, programming, and content discovery. By leveraging demand data, platforms and production companies can optimize their content decision-making and increase the likelihood of success in a highly competitive industry.
