As an entertainment executive, understanding audience demand is crucial when making decisions related to content valuation, acquisition, distribution, and programming. Let's take the example of "Bondi Rescue" and see how we can use demand data to make more informed content decisions.
Content Valuation:
One of the essential decisions a television executive makes is content valuation. Demand data provides an economic valuation system to determine a title's contribution to a platform in any region. Using Parrot Analytics content valuation, you can assess the monetary worth of "Bondi Rescue" for any platform in any country, which can inform acquisition decisions.
Acquisition Decisions:
OTT platforms and linear networks must pick the right content for their audiences to grow their subscriber base. When selecting content to acquire, they need to know how much demand the content has, what similar titles viewers like, and where the show has performed well in different markets. "Bondi Rescue" has had a good demand in Canada, where it is ranked second in the top ten global markets. The show has also been well-received in Australia, the United States, and the United Kingdom.
Programming Decisions:
Demand data can uncover insights into a show's performance on a rolling year basis compared to its performance over a shorter period. By analyzing Bondi Rescue's audience demand over time, executives can gain insights into whether the popularity of "Bondi Rescue" is increasing or decreasing and make programming decisions accordingly. Also, information on audience demand can inform optimal release strategy and pricing.
Distribution Decisions:
When deciding which platforms are a good fit for a particular title, executives can leverage demand data to see which platforms appeal to the audience that loves this show. Parrot Analytics demand data enables them to quantify the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog.
Content decisions:
Using affinity analysis, executives can identify the best talent to work with, the best brand to partner with, and other TV shows that will help them acquire or retain subscribers. For instance, "Bondi Rescue" fans also like "Shetland," "Hunted (AU)", and "Below Deck Mediterranean." Executives can take these insights into account when making casting decisions, choosing partners and co-marketing tie-ins, and building out platform-specific programming.
In conclusion, demand data plays a crucial role in helping entertainment executives make informed content, acquisition, distribution, and programming decisions. The analysis of "Bondi Rescue" for the month of February 2024 in Canada shows how demand data can inform these decisions. Its popularity in several countries, including Australia, the United States, and the United Kingdom, makes it a good fit for international distribution. Parrot Analytics demand data can assist teams in making data-driven content decisions that will appeal to their viewers.
