If you work at an entertainment company, understanding audience demand is key to making informed content, distribution, acquisition, and programming decisions. This is why Parrot Analytics supplies global demand data at the level of individual shows.
For example, let’s examine the comedy series "Brassic" in Canada. "Brassic" enjoys 2.5 times the demand of the typical Canadian TV show during January. Its demand drops from 3.1 times the average in the previous 90 days, yet still shows strong audience demand. Comparing its performance over a 1-year rolling basis to the last 30 days, we can see that its popularity has increased recently.
Looking at audience preferences, fans of "Brassic" enjoy comedy shows such as "Rick And Morty", "What We Do In The Shadows", and "Family Guy", all of which can potentially serve as valuable acquisitions for an SVOD platform or linear network. By understanding these preferences, a network or platform can create bundled offerings to increase viewer engagement and retention.
The Parrot Pulse analysis of "Brassic" also indicates that it exhibits strong longevity. This means that even after several years on air, the show still holds high audience demand, ensuring strong ROI for any distributor or acquisition executive seeking to license or distribute the show. Meanwhile, "Brassic's" momentum measures demonstrate how quickly the show is attracting new audiences, indicating that it has the potential for significant growth.
"Brassic’s" reach in the Canadian market also extends to overseas markets, as the show holds a strong following in the United Kingdom, Russia, Hong Kong SAR China, Ukraine, Spain, United States, France, Netherlands, and Romania. Studying these markets can offer insight into the show's global potential and help in creating content that caters to these markets.
In conclusion, Parrot Analytics' demand data can help production companies, OTT platforms, distribution executives, and programming professionals understand audience preferences and market opportunities. By leveraging demand data insights, industry professionals can make more informed decisions to optimize their content acquisition and production, distribution, and programming strategies. Ultimately, Parrot Analytics helps to empower entertainment executives with decision-making tools to create and optimize their content offerings.
