If you're an entertainment executive working at any type of TV platform, knowing how to analyze audience demand data is crucial for making informed decisions. Let’s consider "Bridgerton" as a case study for the month of January 2024 in Canada.
Content valuation is a key driver for content strategy, which Parrot Analytics content valuation system can address by providing insight into how much the title is worth, its demand contribution and how much it is driving engagement across the catalog. In this case, "Bridgerton" has an outstanding demand of 9.3 times the average show in Canada over the last 30 days, indicating that this show could be considered a critical asset to your platform. When compared with its demand of 7.4 times the average over the last 90 days, we can see that the demand for this show is increasing recently, suggesting good ROI potential.
Knowing which other shows "Bridgerton" fans enjoy can help your platform acquire more content that appeals to this audience segment. Additionally, you could use this information to recommend other shows from your library to fans of "Bridgerton." Some of the top shows fans of "Bridgerton" also enjoy include "Ted Lasso" and "The IT Crowd", which could be useful as a benchmark in terms of content acquisition.
Understanding the trend in demand for "Bridgerton" over time is necessary to get the full picture of the value of this show. In the case of "Bridgerton," the show had a spike in demand in mid-January, indicating that this was likely due to a significant event in the show. Meanwhile, the momentum of this show has been consistently exceptional, which suggests it may continue to perform well in terms of demand.
Also, longevity is an important consideration when assessing the value of a show. By checking the Parrot Pulse for "Bridgerton," we can see that its longevity is outstanding. Because the show has been on the air for just over four years and has aired 25 episodes over four seasons, it’s impressive that the show has been maintaining such strong demand. Knowing this attached with travelability could give you a sense of the licensing value of "Bridgerton", including how much it would be worth to partner platforms in other countries.
Finally, understanding how the demand for "Bridgerton" varies based on its market would give you a sense of which countries or regions to focus on in terms of distribution or acquisition. In this case, "Bridgerton" performed outstandingly in each of the top 10 markets over the last 30 days. The United States is its top market, where demand for the show is 10.8 times the average. Meanwhile, in Canada, the demand for the show is also outstanding. This could be the perfect opportunity to position this show as a key asset for your SVOD service, linear network or pay TV network in Canada.
Using demand data from Parrot Analytics to answer these questions can help content executives to make informed acquisition and programming decisions.
