As an entertainment executive, you can use the demand data available on "Derry Girls" to make informed content acquisition and distribution decisions. First and foremost, the demand data indicates that "Derry Girls" is currently in good demand in Canada, with 4.2 times the audience demand of the average show. Additionally, the show ranks at the 96.6th percentile in the drama genre in November, indicating higher demand than 96.6% of all drama titles in Canada.
Furthermore, you can use this data to identify which other shows fans of "Derry Girls" also like, such as "Abbott Elementary", "The Mandalorian", and "Ted Lasso". This information can be useful in identifying content that appeals to the same demographic as "Derry Girls" and can help in content acquisition decisions. You can also use the travelability data, which measures the international demand of a show relative to its home market, to assess the show's ability to appeal to audiences in other countries.
By examining the data on the show's global performance across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach, you can also get an idea of the show's potential to perform in the long haul, support itself as a multilayered franchise, or appeal to wider audiences.
Additionally, you can use the data on "Derry Girls" to make programming decisions. For example, the spike in demand for the show in Canada in late November 2023 can be used to inform programming decisions to show more episodes of "Derry Girls" at that time. You can also use the data on the show's global performance and top 10 markets where it is most in-demand to support distribution decisions concerning where to release the show and how it will perform in different markets.
Finally, you can use the demand data on "Derry Girls" for content valuation purposes. Parrot Analytics' content valuation system is based on demand data and can help you determine how much a specific show is worth to your platform. This content valuation system can also be used to estimate audience cannibalization and assess the value of exclusivity and guide you in return on investment calculations for a specific TV show.
