If you are an entertainment industry executive trying to decide on whether to acquire, produce, distribute or program "Derry Girls", reviewing Parrot Analytics demand data can guide your decision-making process. Here are some of the questions that demand data can answer:
How can demand data inform content valuation?
By tracking demand data over different timeframes, you can gauge how the popularity of a show changes over time. With a good demand score for the last 30 days, "Derry Girls" could be a valuable show for a streaming platform. However, the recent trend of decreasing demand may be a concern.
How can demand data inform acquisition decisions?
Entertainment executives looking to acquire content can use demand data to determine the value of a particular title. "Derry Girls" has good demand in the comedy genre in Canada, indicating that it would be a smart acquisition for a company building out its comedy offerings.
How can demand data inform distribution decisions?
Demand data highlights which regions are most interested in a show, and where the show has travelability. For "Derry Girls," the show's demand in Canada is good, but weaker than that in the United Kingdom; this suggests a higher level of demand in the UK for the show.
How can demand data inform programming decisions?
The Parrot Pulse provides an independent measure of how well a show is performing internationally across six dimensions, from audience demand to franchise potential to reach. If you are a network executive deciding whether to program "Derry Girls," the show's reach and audience demand are both outstanding, which suggests high potential viewing figures.
How can demand data inform franchise decisions?
The show has good franchisability potential, so a production studio looking for franchises to develop can consider developing spin-offs for "Derry Girls".
Overall, entertainment industry executives can use demand data to determine whether "Derry Girls" is a good fit for their company's acquisition, programming, production, or distribution strategies. From an analysis of the show's demand data in Canada, this Irish comedy could be worth considering as an acquisition, but a sustained drop in demand over the longer term could be a concern.
