As an entertainment executive, there are many ways that you can use demand data to inform your content, acquisition, distribution, and programming decisions. Examining the case of "Designated Survivor" in Canada in November 2023 can help illustrate some of the ways in which demand data can be useful.
One way that demand data can be useful is in content valuation. By using Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title, to any platform, in any region. For "Designated Survivor," the demand data shows that it has 2.3 times the audience demand of the average show in Canada over the last 30 days. This indicates that its value is higher than the value of an average TV show.
Demand data can also help inform decisions around acquisitions. By examining which shows are popular in a given market, you can determine which titles are worth investing in. For instance, the data shows that audience demand for "Designated Survivor" has been increasing recently in Canada, suggesting that it might be a good show to acquire for a Canadian SVOD platform.
Demand data can also help with programming decisions. By examining which shows are popular with audiences, you can determine which genres and themes are resonating most. For example, the data shows that "Designated Survivor" ranks at the 94.3rd percentile in the drama genre in November, meaning that it has higher demand than 94.3% of all drama titles in Canada. This indicates that investing in more drama content might be a good idea for Canadian networks or SVOD platforms.
Additionally, demand data can be useful in determining the best release strategy for a show. For instance, the data shows that demand for "Designated Survivor" spiked in mid-November in Canada. This information can inform decisions around when to release new seasons or episodes of a show to maximize audience interest.
Finally, demand data can be useful in comparative analysis. By comparing the performance of "Designated Survivor" to other titles available on the market, you can determine whether it is a good investment. The data shows that "Designated Survivor" outperforms the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. This suggests that it might be a good investment for distribution or acquisition.
Overall, the case of "Designated Survivor" in Canada in November 2023 shows the many ways in which demand data can be useful in making informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics' demand data, entertainment executives can gain valuable insights that can help them make smarter investments and build more successful businesses.
