As a television executive, you are well aware that making informed content, acquisition, distribution, or programming decisions is critical for the success of your company or platform. One way to make these decisions is by leveraging demand data, such as in the case of "Designated Survivor" in March 2024 in Canada.
Using demand data, you can assess the value of a TV series and determine how much to spend on content. For example, Parrot Analytics' content valuation system calculates the dollar value contribution of any title on any platform in any region, giving you a more accurate understanding of a series' worth and allowing you to determine how much to allocate for acquisition or licensing.
You can also use demand data to understand the global appeal of a content title. The demand data for "Designated Survivor" indicates high demand in Canada, the United States, the United Kingdom, South Africa, the Netherlands, Germany, France, Brazil, and China. This information can help you make informed decisions about which markets to prioritize for content distribution or acquisition.
Demand data can also help you with subscriber retention or acquisition as you make programming decisions. With data revealing that demand for "Designated Survivor" has increased by 12.6% in Canada in March, you can consider adding the show to your platform to retain current subscribers or attract new ones.
Moreover, understanding audience demand and preferences can be helpful in creating content that meets the needs and interests of your audience. You can analyze the demand data for "Designated Survivor" to identify other TV shows that fans of the show also like, enabling you to program complementary shows or propose spin-offs based on these preferences.
Additionally, demand data can help you optimize your marketing campaign ahead of a premiere, identify potential franchisability, and map local whitespace. This information allows for a more data-driven approach to your programming and content decisions that considers the show's performance, international appeal, momentum, longevity, franchisability, and reach.
In summary, demand data, such as the information provided for "Designated Survivor," can enable a more informed decision-making process in content valuation, acquisition, distribution, and programming. By analyzing the demands of audiences across time periods and multiple markets, you can strategically position your content and platform to retain subscribers and engage new ones.
