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How Demand Data Can Guide Entertainment Executives' Strategic Decisions: An Analysis of 'Duck Dynasty' in Canada

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Parrot Analytics Insights - November 2023

Demand data for "Duck Dynasty" in Canada during November 2023 can guide various strategic decisions for different entertainment executives. For TV series financing companies, the demand data can be used to value the IP of the show for potential investment or to find under-monetized titles like "Duck Dynasty." Demand data can also help content distributors to determine the price for licensing the show considering its recent spike in demand and increasing popularity.

For OTT and SVOD platforms, demand data can inform acquisition decisions when comparing it to other titles available on the market or to benchmark their content against other titles. Demand data for "Duck Dynasty" can also be used to determine which shows to acquire or renew based on its popularity among current subscribers and its potential to attract new ones.

The demand data can help production companies and studios make informed programming decisions for existing and upcoming shows by analyzing what elements of "Duck Dynasty" do fans like the most, and optimizing upcoming productions for success using affinity analysis. The data also helps in making distribution decisions by examining the top 10 global markets where "Duck Dynasty" is most in-demand and informs decisions concerning platform and network fit.

Furthermore, demand data can also be used to assess the value of exclusivity and calculate the ROI for any given platform. For talent agencies, the data can help identify talent, brand partnerships, or TV shows that will expand their clients' audience. And for linear and pay TV networks, the demand data can inform decisions concerning supply and demand by analyzing which type(s) of content exhibit opportunity to acquire or produce.

In conclusion, the demand data for "Duck Dynasty" in Canada indicates that it has higher demand than 96.0% of all reality titles in the country, increased in demand by 108.4%, spiked in late November 2023, and is good compared to the average show in the market. The data can be used by entertainment executives across different fields to make informed content, acquisition, distribution, programming, talent, and network decisions.

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