As an entertainment executive, understanding audience demand is crucial for making informed content decisions. Let's take a closer look at the performance of "Duck Dynasty" in Canada during January 2024, and how demand data can help you make better content decisions.
Content Valuation:
Parrot Analytics' content valuation system uses demand data to provide an economic valuation of any title to any platform, in any region. By analyzing global content demand and supply, Parrot Analytics can provide a dollar value contribution for any title, which can assist entertainment executives in making more informed content valuation decisions.
Using the case of "Duck Dynasty" in Canada, we can see that demand for the show is good, with 4.6 times the audience demand of the average show in the country over the last 30 days. By comparing this demand to its performance over the last 90 days, we can see that demand for "Duck Dynasty" has been increasing recently. Additionally, the show moved up in its rank by 150 spots during January in Canada, indicating its growing popularity.
Programming and Content Decisions:
Demand data can also assist entertainment executives in making informed programming and content decisions. By examining the top 10 global markets where "Duck Dynasty" is most in-demand over the last 30 days, we can better understand which regions stand out in terms of increasing demand. In this case, the United States is the show's number one market globally, and achieved outstanding audience demand of 4.6x. As the show is performing well in Canada, entertainment executives may consider additional international marketing and distribution efforts to capitalize on its growing popularity.
Distribution Decisions:
When considering distribution decisions, analyzing demand data can help identify which platforms to target for the distribution of content. By examining the global performance of "Duck Dynasty" across six dimensions using the Parrot Pulse metric, we can see that the show's worldwide audience demand across all platforms is good. While its travelability is okay, and demand in Canada was 33% of the demand in the United States. This suggests that entertainment executives may consider prioritizing distribution efforts in other markets with higher audience demand.
Subscriber Acquisition and Retention:
For OTT and SVOD platforms, understanding audience demand can help with subscriber acquisition and retention. Entertainment executives can use demand data to identify which titles are most likely to attract new subscribers to their platform, and which titles will keep current subscribers engaged. In the case of "Duck Dynasty" in Canada, we can see that audience demand for the show increased by 8.8% during January. By examining viewer affinity to related shows such as "Whose Line Is It Anyway?" and "Vice", entertainment executives can better understand their audience and tailor their content acquisition and retention strategies accordingly.
In conclusion, demand data provides powerful insights for entertainment executives across a range of strategic decision-making processes. By analyzing audience demand, entertainment executives can make more informed content, acquisition, distribution, and programming decisions, as well as optimize their marketing campaigns and strategies for subscriber acquisition and retention. Parrot Analytics' content valuation system based on demand data is a valuable tool that provides an economic valuation of any content title.
