As a TV executive, it is essential to make informed content decisions by analyzing demand data. Parrot Analytics' content valuation system helps TV executives to make better acquisition decisions, distribution decisions and programming decisions by providing valuable insights derived from audience demand data. This data quantifies the popularity of a show, which is critical in content valuation and for determining the financial worth of a title.
Using "Entertainment Tonight" as an example, the show has 6.4 times the audience demand compared to the average show in Canada over the past 30 days, and the demand for the show has been increasing recently. It is an indication that the show is cultivating and has established a loyal fan base that is interested in the show's topics and guests. It also shows that the show's content resonates with the Canadian audience; therefore, it can be a vital acquisition for any Canadian linear network or pay TV network.
Parrot Analytics' content valuation system can help to value the show's content by determining the dollar value contribution of the title, which can provide in-depth insights about its potential profitability. Parrot Analytics' demand data shows that "Entertainment Tonight" has been maintaining a strong demand over a long period, marking it as an outstanding title. This data is necessary in determining the content's longevity and can be helpful when considering what catalog content should be acquired to increase engagement and retain customers.
Demand data also reveals the show's performance in different countries, indicating the potential for global expansion. By examining the top 10 global markets where "Entertainment Tonight" is most in-demand over the last 30 days, we find that the show has a considerable global influence. With its number one market globally being the United States, which has good audience demand, it shows its travelability is poor. Its audience demand in Canada is excellent and significantly greater than the average TV show, making the title a viable option for any Canadian distributor.
In conclusion, leveraging the audience demand data provided by Parrot Analytics' content valuation system can be highly beneficial to TV executives. It helps them make more informed acquisition, distribution and programming decisions by providing valuable insights into the popularity of their content both domestically and internationally. Additionally, using this system, TV executives can value content accurately and estimate its ROI, cannibalization of audiences, and retention potential.
