The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to use data to make informed decisions about content acquisition, programming, and distribution. Parrot Analytics' demand data can provide you with insights into audience preferences, popular genres, market trends, and future opportunities. By considering the Canada audience demand data for "Entertainment Tonight," we can answer several questions important to entertainment executives:
1. How well is "Entertainment Tonight" performing in Canada?
Demand data can help you determine a show's performance in a specific region. In the case of "Entertainment Tonight" in Canada, the demand is good and is 4.5 times higher than the average show in Canada over the last 30 days. However, the demand has decreased by 9.5% during March in Canada. The show ranks at the 98.2nd percentile in the talk-show genre in March, indicating that it has higher demand than 98.2% of all talk show titles in Canada.
2. What are the global markets where "Entertainment Tonight" is most in-demand?
Demand data can help you identify the global markets where a show is performing well. According to the data, the United States is "Entertainment Tonight"'s number one market globally, with outstanding audience demand of 4.5x. In Canada, demand is good. In Australia, Trinidad & Tobago, New Zealand, South Africa, and the UK, demand is good as well. In Jamaica and India, demand is just okay.
3. What is "Entertainment Tonight's" franchise potential?
Demand data can help identify if a show has the potential for franchise spin-offs. According to Parrot Analytics' content valuation system, the franchisability of "Entertainment Tonight" is okay, which means there is some potential for spin-offs.
4. How can "Entertainment Tonight" be optimized for success?
Demand data can help optimize a show's success. By examining the top 10 global markets where "Entertainment Tonight" is most in-demand, executives can focus on tailoring content to those markets. Additionally, executives can monitor when demand spikes occur, as they can provide insights into successful marketing and promotion strategies.
5. How does demand data relate to content valuation?
Parrot Analytics' content valuation system is based on demand data, which helps to answer questions related to the value of a title. The content valuation system can help quantify the platform-specific marginal revenue contributed by a title and how it drives audience engagement. For instance, by using demand data from Canada, executives can estimate the value of "Entertainment Tonight" in the region and compare it with other shows available in the market. By using data to validate the value of a title, executives can make more informed decisions regarding content acquisition, programming, and distribution.
In conclusion, using demand data to inform decisions is crucial for entertainment executives. Parrot Analytics' content valuation system provides insights into audience demand, market preferences, and opportunities for future growth. By using demand data intelligently, executives can optimize content success and make informed decisions regarding content valuation, acquisition, programming, and distribution.
Entertainment Tonight's travelability to Canada in the last 30 days is 31%, which means that the audience demand for Entertainment Tonight is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Entertainment Tonight travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Entertainment Tonight is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Entertainment Tonight, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Entertainment Tonight in Canada. We provide our partners with far-reaching media industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.