If you are an entertainment executive, attending to the numerous questions you are faced with when working with a specific show, like "Fantasy Island (2021)", can be challenging. However, with Parrot Analytics content valuation system, using demand data, executives can make informed content decisions that will enable them to know what type(s) of content exhibits an opportunity to acquire or produce.
Using the information on "Fantasy Island (2021)" for the month of January 2024 in Canada, executives can use demand data to answer specific questions about the show and its potential. Here are some of the possible answers:
1. What is the show worth? Based on demand data, we can value the show and quantify its economic value. Thus, for "Fantasy Island (2021)," the demand data reveals that the show is worth more than the average TV show in Canada. It also shows that demand for the show has been increasing recently, indicating that it has significant potential.
2. How can we determine how much to spend on content? By using demand data, executives can determine content's expected ROI and its ability to drive subscriptions and mitigate churn. Therefore, executives can determine how much to spend on a show like "Fantasy Island (2021)" by estimating its ability to drive subscriber growth.
3. How can we quantify the platform-specific marginal revenue contribution and how does a title drive engagement across the rest of the catalog? With demand data, executives can quantify the marginal revenue contribution of specific titles and determine how they drive engagement across the rest of the catalog. Thus, by analyzing "Fantasy Island (2021)," executives can determine how the show contributes to the platform's marginal revenue and its overall engagement.
4. How popular is my show? Using demand data, executives can see how popular their show is relative to other series in a specific market. For "Fantasy Island (2021)," the show has high demand compared to other drama titles in Canada. Thus, the show is popular in the Canadian market and has a positive response rate.
5. What is the best release strategy for my content? By analyzing demand data, executives can determine the optimal release strategy for their content. Using "Fantasy Island (2021)" as an example, executives can use demand data to test different release strategies in Canada and track how the show's demand increase or decrease over time.
By answering these questions, executives are not only able to understand how popular "Fantasy Island (2021)" is in Canada, but they can also use demand data to make informed decisions about the show's future. Through demand data, they can also find out what type(s) of content exhibit an opportunity to acquire or produce, which would help their audience stay engaged and entertained.
