The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many benefits to analyzing audience demand data when making decisions about content valuation, acquisition, distribution, and programming. By examining demand data for a particular title such as "Fantasy Island (2021)," executives can gain valuable insights into its performance, popularity, and potential success or failure.
One important way that demand data can assist with content valuation is by providing an economic valuation system powered by global content demand and supply. Parrot Analytics’ content valuation system calculates the dollar value contribution of any title, to any platform, in any region. Using this system, executives can determine the dollar value of a specific title, estimate the ROI it can bring for any given platform and assess its ability to drive subscriptions and retain existing subscribers.
For instance, looking at "Fantasy Island (2021)" for the month of March 2024 in Canada, we can observe that it has 2.3 times the audience demand of the average show in Canada, with only 8.6% of all TV shows having this level of demand. However, demand for the show has been decreasing in recent months. This data can help executives determine how much the series is worth and how much it should be acquired or produced for in the future.
Demand data also enables scalable concept testing, allowing executives to assess which elements of existing content fans like the most and how upcoming productions can be optimized for success.
In the case of "Fantasy Island (2021)," executives can identify other shows that fans of the series also enjoy such as "The Outpost", "Flashforward", "Nancy Drew (2019)", and "A Million Little Things," among others. This can help executives decide which types of content to produce or acquire, based on their already established fan bases.
Demand data can also inform distribution and programming decisions. Through analyzing the demand data for a particular title, executives can determine which platforms to target for the distribution of their content. They can also optimize their marketing campaigns ahead of the premiere, ensure that their content is being seen by the right audience, and choose the best release strategy and pricing for their content.
An important aspect of demand data analysis is understanding how a title performs in different markets. In the case of "Fantasy Island (2021)," we see that Canada is one of the top 10 global markets in which the show is most in-demand. However, the show's demand is much higher in its country of origin, the United States, where it achieved good audience demand of 4.3x. By examining a variety of global markets, executives can better understand the potential reach and popularity of a title and make informed decisions about its distribution and programming.
Overall, the use of demand data can assist entertainment executives in making more informed content valuation, acquisition, distribution and programming decisions. Parrot Analytics content valuation system is powered by global content demand and supply, providing an economic valuation system that calculates the dollar value contribution of any title, to any platform, in any region. By examining demand data for a particular title, executives can gain valuable insights into its performance, popularity, and potential success or failure.
Fantasy Island (2021)'s travelability to Canada in the last 30 days is 39%, which means that the audience demand for Fantasy Island (2021) is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Fantasy Island (2021) travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fantasy Island (2021)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fantasy Island (2021), including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Fantasy Island (2021) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fantasy Island (2021), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for Fantasy Island (2021) in Canada. We provide our partners with comprehensive entertainment industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.