For entertainment executives working in media, demand data is a crucial tool that can help them make more informed decisions. In the case of "Good Bones," an HGTV show about mother-daughter duo Karen E. Laine and Mina Starsiak who restore rundown properties in their hometown of Indianapolis, there is promising demand data for Canada during October 2023.
Firstly, demand data can enable a content valuation. Using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of any title, to any platform in any region. For example, "Good Bones" achieved 2.4 times the audience demand of the average show in Canada over the last 30 days indicating it is a valuable asset. By quantifying the show's platform-specific marginal revenue contribution, executives can determine how a title drives engagement across the rest of the catalog, and calculate the ROI a specific title will bring for any given platform.
Demand data additionally informs programming decisions by enabling scalable concept testing. Executives can learn how fans perceive elements of existing content, which can improve an upcoming production's chances of success.
Demand data helps with distribution decisions too, as executives can use it to determine which platforms to target for their content. The top 10 global markets where "Good Bones" is most in-demand over the last 30 days, outperform the demand of the average TV show (1x) in each of these markets as it is currently achieving good audience demand in Canada, Australia, and the United States, amongst others.
Demand data plays an important role in acquisition decisions where executives need to decide which content will fit a platform's library and attract viewers. By assessing "Good Bones" demand data, executives can determine its fan affinity with other titles and use that to decide how to optimize their marketing campaigns ahead of premieres.
Finally, demand data offers insights on performance metrics like longevity and momentum, which measure the show's ability to maintain and build audience demand over time. The recent increase in demand for "Good Bones" during October 2023 by 131.7% relative to Canada's audience indicates positive momentum.
In summary, demand data empowers entertainment executives to make more informed content, acquisition, distribution and programming decisions. In the case of "Good Bones," examining its demand data offers insights on how valuable the show is, how it is performing across global markets, and how it is able to maintain and build its fanbase over time.
