The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
At Parrot Analytics, we provide content executives with insights into audience demand which can guide them to make informed content, acquisition, distribution, and programming decisions. We use a demand-driven approach that provides a clear measure of the value of content, assisting executives in assessing the worth of their library and individual titles.
In the case of "Good Bones", we can see that it has 3.5 times the audience demand of the average show in Canada over the last 30 days, indicating good demand for the show. This figure helps with content valuation, as executives can use demand data to determine the dollar value contribution of any title to any platform in any region. For "Good Bones", we can see that its demand has been increasing recently, which can help executives make more informed decisions about whether to invest further in the show.
One question executives may have is whether the show has potential spin-off or franchise opportunities. Our technology measures the show's franchisability, which is poor for "Good Bones." However, this doesn't mean that franchises or spin-offs are impossible, and executives can use this information to work on approving other shows in the same genre for spin-offs.
Demand data can also help guide content acquisition decisions. We can see that other shows that fans of "Good Bones" like to watch are "Property Brothers: Forever Home", "Manifest", "Ted Lasso", "Home Town", "Storage Wars", "The Chosen", "Maine Cabin Masters", "Married At First Sight (US)" and "Property Brothers." These titles can be analyzed for their demand data, allowing executives to determine whether they are worth acquiring for their respective platforms.
Another key question executives will have is how to optimize the release strategy and pricing for the show. The report indicates that demand for "Good Bones" spiked in late January 2024 for Canada. Information like this allows executives to optimize release strategies and pricing based on when demand is high for the title.
Moreover, demand data can also guide content executives in deciding which platform to target for distribution of their content. For example, we see that "Good Bones" achieved good audience demand of 3.5x in the United States. Canada appears as the second-best market for the show, indicating that the show is resonating well in North America. Further information is also provided on globally where the show is popular, giving executives a clear view of where the show's international demand lies.
Lastly, executives may want to consider the impact that "Good Bones" has on subscriber acquisition and retention. We can see that demand for the show in Canada has decreased in January 2024 by 84.5%. Executives can use this information to ensure that they are investing in shows that are engaging their audience and not causing churn, and can use information on which titles are popular with subscribers to drive acquisition efforts.
In summary, demand data provided by Parrot Analytics can help content executives make informed decisions around content valuation, content acquisition, distribution, and programming decisions. In the case of "Good Bones," we can see that demand data provides insights on the show's popularity, potential spin-off and franchise opportunities, pricing and release strategy, target platforms for distribution, and impact on subscriber acquisition and retention.
Good Bones's travelability to Canada in the last 30 days is 38%, which means that the audience demand for Good Bones is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Good Bones travels internationally.
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Acquire the best shows from partners such as hgtv to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Good Bones), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular hgtv‘s Good Bones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for hgtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Bones, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Good Bones in Canada. We provide our partners with smart television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.