Parrot Analytics' demand data can provide valuable insights and help decision makers in the entertainment industry. The analysis of "Inside Edition" in Canada for the month of November 2023 is a great example of how valuable insights can be used for a range of different strategic decisions. Here are some of the ways content executives can use Parrot Analytics' demand data to support their strategic decision making.
Content Valuation:
Using Parrot Analytics' demand data, content executives can determine the economic value of their content. They can answer questions such as how much is the series worth, how much of its value is being driven by demand for one of its stars, what is the value of a content library to a platform over time, and how can they estimate the cannibalization of audiences if the title is available on multiple services. For example, using Parrot Analytics' content valuation system, executives can calculate the ROI for "Inside Edition" in Canada and in other global markets. By understanding the value of the content, they can make informed decisions about how much to spend on content acquisition or production.
Acquisition and Distribution:
Parrot Analytics' demand data can also inform acquisition and distribution decisions. Decision makers can use data to evaluate the value of content to another streaming platform, find opportunities for new content distribution markets, and determine which titles should be acquired or produced. For instance, the shows that fans of "Inside Edition" also like can provide insights into which other programs to acquire or produce for similar audiences.
Programming Decisions:
By examining a series' demand data over time, content executives can make informed programming decisions. They can assess how a series is performing as an acquisition-driving title or how it's reducing overall churn rate. They can also use data to optimize their marketing campaigns ahead of a series' premiere. Parrot Analytics' demand data can provide insights into taste clusters, offer recommendations on optimal release strategies, and inform decisions about supply and demand. For example, content executives can use Parrot Analytics' demand data to pinpoint the most popular genres in their local market and focus on acquiring or producing relevant content.
Global Expansion:
Parrot Analytics' data can help entertainment executives make informed decisions about global expansion. By examining the top 10 global markets where a particular show is in-demand, they can assess the show's performance in each market and compare it to the average TV show. In the case of "Inside Edition," data could be used to determine which global markets to target for expansion based on the show's outstanding performance in certain markets.
Finally, Parrot Analytics demand data can be an invaluable tool for content executives in their strategic decision-making process. The analysis of "Inside Edition" in Canada for the month of November 2023 provides valuable insights that can be used to make informed content, acquisition, distribution, and programming decisions. By leveraging Parrot Analytics' demand data, content executives can evaluate their existing content, identify new opportunities for content acquisition or production, and prepare their content and promos for global expansion.
