Entertainment executives making content, or acquisition, or distribution decisions can use demand data to make more informed decisions. Demand data is a powerful tool that can be used to extract some valuable insights. Parrot Analytics offers an economic content valuation system that is powered by demand data.
For instance, the demand data for "Jersey Shore: Family Vacation" for the month of October 2023 in Canada can be used to make more informed programming decisions. With 14.9 times the audience demand of the average show in Canada over the last 30 days, this show's demand is outstanding. Therefore, an OTT platform in Canada could consider acquiring the show or recommending it to their viewers. This, in turn, could increase subscriber retention or acquisition.
Additionally, the demand data for "Jersey Shore: Family Vacation" shows that demand for the show has been increasing recently. This information could inform a TV production company or studio to invest in creating additional content for the show or extending its current season to meet the increasing demand.
Furthermore, the analysis shows that audience demand for the show has decreased in Canada by 3.1% in October. Entertainment executives could use this information to make more informed distribution decisions by recommending the show in other countries where demand is good or outstanding.
Lastly, content valuation can be done using demand data to determine the dollar value contribution of any title, to any platform, in any region. OTT platforms can use content valuation to determine how much to spend on a particular show or how much their content library is worth over time. For instance, the demand data for "Jersey Shore: Family Vacation" could be used to determine its baseline value so the OTT platforms in Canada know how much they should spend on acquiring the show.
In summary, demand data is a powerful tool that can be used to make more informed content, acquisition, distribution or programming decisions. Entertainment executives in various sections of the industry can use demand data to determine the popularity of a show, decide on investing in creating additional content or acquiring the show, plan a release strategy, evaluate a show's travelability, momentum, and reach, and even determine the show's value.
