The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content decisions. Looking at the case of "Jersey Shore: Family Vacation" in Canada in March 2024, we can see how demand data can help you to understand the performance of a show and make better decisions regarding content acquisition, programming, and distribution.
Firstly, demand data can help with content valuation. By using the Parrot Analytics content valuation system, you can determine the dollar value contribution of any title to any platform in any region. This will enable you to answer questions such as how much is a series worth, and what is the baseline value of a title.
In the case of "Jersey Shore: Family Vacation," we can see that the demand for the show is outstanding, with 13.6 times the audience demand of the average show in Canada over the last 30 days. This information can be used to value the show and estimate its ability to drive subscriptions and mitigate churn.
Demand data can also help you with acquisition decisions. By looking at the shows that fans of "Jersey Shore: Family Vacation" also like, such as "RuPaul's Drag Race" and "The Kardashians," you can gain insights into the interests and preferences of your target audience. This information can help you identify new content to acquire or produce that will resonate with your audience.
Demand data can also inform programming decisions. By examining the top 10 global markets where "Jersey Shore: Family Vacation" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. This data can help you to determine which markets to target for distribution and marketing.
Demand data can also help with subscriber retention and acquisition. By analyzing which titles are keeping your current audience happy and which titles will attract new subscribers to your platform, you can make better decisions about which shows to acquire and market.
Finally, demand data can also be used to inform marketing decisions. By examining the momentum of a show, the pace of its growth, and comparing its performance on a 1 year rolling basis, you can make more informed decisions about how to market a show ahead of its premiere or during its run.
In conclusion, by leveraging demand data, entertainment executives can make more informed decisions about content acquisition, programming, and distribution. The case of "Jersey Shore: Family Vacation" in Canada in March 2024 highlights how demand data can help executives better understand the performance of a show and make more strategic decisions.
Jersey Shore: Family Vacation's travelability to Canada in the last 30 days is 56%, which means that the audience demand for Jersey Shore: Family Vacation is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Jersey Shore: Family Vacation travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jersey Shore: Family Vacation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Jersey Shore: Family Vacation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jersey Shore: Family Vacation, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for Jersey Shore: Family Vacation in Canada. We provide our partners with valuable SVOD expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.