Demand data is a valuable tool for entertainment executives when making content decisions and analyzing a TV series' performance. A good example of this is "Jungle Beat", an animated family show with 50 episodes over four seasons, that can provide some insights into how demand data can be utilized for their benefit.
Content Valuation: Using demand data to determine the worth of a series, executives can analyze how much of the value of "Jungle Beat" is being driven by demand for one of its stars, its content library, strategic importance to a streaming platform, baseline value, acquisition-driving or churn-reducing title, and more.
Optimal Release Strategy and Pricing: By examining the spike in demand in late November for "Jungle Beat", executives can develop an optimal release strategy to take advantage of this increased demand on their platform. Similarly, they can use demand data to determine the best pricing strategy for their content through its monetization.
Supply and Demand: Demand data can help executives decide on the types of content that exhibit opportunity to acquire or produce. In the case of "Jungle Beat", it has excellent franchisability, indicating there is an opportunity to monetize the IP through spin-offs or franchises in addition to the current show.
Subscriber Retention and Acquisition: Examining the audience demand for the show and similar programs can assist executives in determining which titles to buy to acquire or retain subscribers in their respective markets. In this case, given the high audience demand and percentile rank for "Jungle Beat" in the family genre, it could be a good choice.
Platform Fit and Promotion: By assessing the worldwide audience demand and travelability of "Jungle Beat," executives can target the right platforms for distribution of content, as well as develop marketing campaigns tailored to the international market.
In conclusion, demand data, as illustrated by "Jungle Beat," provides valuable insights into the performance of a show, its monetization, audience engagement, promotional strategies, and more, that can assist entertainment executives in making informed content, acquisition, distribution, and programming decisions.
