As an entertainment executive, using demand data for content valuation can facilitate the decision-making process for content acquisition, distribution, and programming. Let's analyze the case of "King of the Hill," with audience demand data analysis for the month of November 2023 in Canada.
Using the Parrot Analytics content valuation system, it is possible to evaluate how much a title contributes to any streaming platform, revealing the dollar value of a specific title in any region. With 8.0 times the audience demand of the average show in Canada in the last 30 days, demand for "King of the Hill" is considered good and has been increasing recently. Therefore, "King of the Hill" can be considered a strategic asset for streaming platforms.
To further understand the content value of "King of the Hill," one can examine its rank performance. For instance, "King of the Hill" achieved the peak rank of #266 in Canada, and this show dropped in its rank by 115 spots during November in Canada. It ranks in the 98.7th percentile in the family genre, implying that it has higher demand than 98.7% of all family titles in Canada, making it a valuable asset to its platform.
Another useful application of demand data is identifying which other shows the fans of "King Of The Hill" like to watch. By identifying its top co-watch shows, including "It's Always Sunny In Philadelphia," "Family Guy," "The Simpsons," "Rick And Morty," "Spongebob Squarepants," "Futurama," "Star Trek: Lower Decks," "Life On Our Planet" and "Bob's Burgers," an entertainment executive can make informed decisions around acquiring similar content that will be popular among the audience.
One can also use demand data to evaluate the show's performance in different markets globally. By examining the top 10 global markets where "King of the Hill" is most in-demand over the last 30 days, we found that it has excellent audience demand in the United States, ranked first by its demand of 8.0x in the country. Comparatively, the demand in Canada and other markets such as Germany, United Kingdom, Netherlands, Sweden, Australia, Japan, and Turkey is also good. As markets vary, using region-specific audience demand data can help determine the content's value to various platforms and networks in different territories.
By using demand data, an entertainment executive can make informed decisions around content travelability, longevity, momentum, franchisability, and reach. For example, "King of the Hill" has good franchising potential, good travelability, and good reach.
Lastly, demand data also allows an entertainment executive to answer several distinct questions, e.g., quantifying the platform-specific marginal revenue contribution, determining how well a title holds up since its release or deciding which elements of existing content the fans prefer the most.
In conclusion, through demand data analysis and content valuation, entertainment executives can gain a deeper, data-driven understanding of content performance, fans' preferences, and make informed decisions on content acquisition, distribution, and programming, leading to overall growth and success of the platform or network.
