Understanding and analyzing audience demand data can provide valuable insights to entertainment executives in making more informed decisions related to content acquisition, distribution, and programming. Let's take the example of "Loki" for the month of October 2023 in Canada and see how the demand data can be used to inform content decisions.
Firstly, demand data enables content valuation by quantifying the dollar value contribution of a title to any platform in any region. By analyzing the exceptional demand for "Loki" in Canada (34.5 times the audience demand of the average show in the last 30 days), content valuation can help to determine the show's worth in this market. This information can support distribution decisions, such as which platform to target for maximum profitability.
Secondly, demand data can inform acquisition decisions by identifying what type of content has the most opportunity to acquire or produce. In the case of "Loki", by examining the top 10 global markets where the show is most in-demand over the last 30 days, executives can determine which markets have the most interest in the content, and where to focus their acquisition efforts.
Thirdly, by analyzing the demand data for "Loki", executives can make more informed programming decisions. For example, the data shows that other shows that fans of "Loki" also like are "Ahsoka," "The Mandalorian," and "Star Trek: Strange New Worlds." This information can be used to determine which programs would be suitable to program alongside "Loki" to boost audience engagement.
Fourthly, by examining the global demand data for "Loki" on a 1-year rolling basis vs. the last 30 days, executives can identify trends in the show's popularity and how it is resonating with audiences over time. This information can be used to optimize programming and marketing strategies to boost demand and reach new audiences.
Finally, by analyzing the audience demand in different markets, executives can determine the show's global performance and its travelability potential. For example, "Loki" has achieved exceptional audience demand in the United States, United Kingdom, Brazil, Canada, India, Australia, Russia, Germany, and China. This information can be used to inform distribution decisions and identify which markets to prioritize in content expansion strategies.
In conclusion, analyzing audience demand data for a show like "Loki" can provide valuable insights for entertainment executives in making informed content acquisition, distribution, and programming decisions. By valuing content using demand data, identifying new content acquisition opportunities, analyzing trends in popularity, programming new content adjacent to a popular program, and examining global demand, executives can unlock new opportunities for growth and profitability.
