As an entertainment executive, using demand data can provide the necessary insights for making more informed content decisions and ultimately drive more revenue for your platform or TV network. The case of "Love Island UK" for the month of August 2023 in Canada is an excellent example of how demand data can help inform critical decisions.
One of the main questions that demand data can answer is, "how much the series is worth?" Demand data enables an entertainment executive to examine how valuable a show is to their platform, network or company. In the case of "Love Island UK," demand data shows that it has 13.6 times the audience demand of the average show in Canada over the last 30 days, indicating that this show has massive value for platforms looking to acquire or feature reality dating programs on their channels.
Another critical question to be answered is what type(s) of content exhibit opportunities to acquire or produce? By examining which shows and genres are popular with audiences, an executive can decide what content to acquire or produce. In the case of "Love Island UK," the data reveals that reality dating shows have high demand in Canada. Entertainment decision-makers can use this insight to acquire more reality dating shows for their platform to cater to their audience needs.
Using demand data can also help with subscriber retention. Entertainment decision-makers can use demand data to decide which shows to buy to keep their existing audience happy. As demand for "Love Island UK" has been declining in Canada, executives can investigate the reasons why and make the necessary adjustments to retain their audiences.
Demand data is also an essential tool in programming decisions. For instance, through demand data, entertainment executives can determine how popular their show is relative to the market average and what shows are resonating with their current audience. This knowledge allows an executive to improve programming decisions and, in turn, boost viewer engagement.
Finally, demand data is critical in determining the value of catalog content for any streaming service. With its outstanding demand in Canada, platform executives and TV network decision-makers can examine the demand data of "Love Island UK" to determine whether adding the show to their content library will increase engagement and retain customers.
To sum up, demand data from Parrot Analytics is a vital tool for entertainment executives looking to make more informed content decisions. By using demand data analysis of shows like "Love Island UK" in Canada, the platform and TV network executives can gain deep insights into audience demand. This knowledge, in turn, can boost revenue, subscriber growth and bring a competitive edge to the entertainment industry.
