As an executive working in the entertainment industry, it is important to use data-driven insights to make informed decisions regarding content production, acquisition, distribution, and programming activities. One of the most critical pieces of data to consider when making such decisions is audience demand for a show or movie.
Lucifer is a show that has been experiencing outstanding demand in Canada over the last 30 days, with 11.7 times the audience demand of the average show in the country. Such data shows that Lucifer's demand is strong and much higher than the average show. Executives can invest in such content, as it would drive more subscribers to platforms, lead to more engagements, and compound content value.
In terms of genre, "Lucifer" ranks at the 99.2th percentile in drama. Its high percentile indicates that its demand level is right up there with the biggest titles in the genre, indicating its popularity with audiences. Due to its high global demand, it's easy to see how show runners can monetize their content through distribution to other lucrative international regions or create regionally specific spin-offs.
Considering the show's recent rank of #101 in Canada, it's vital to stay ahead on monitoring the show's performance over time. Monitoring trends in performance helps executives to know the best time for acquisition, distribution, and investing more in content of this nature. Furthermore, executives can leverage such data to determine the best time to launch a spin-off that may target a specific demographic.
Additionally, comparing the performance of Lucifer across different countries is essential to know the show's localized demand levels and determine appropriate strategies for different areas. For instance, while "Lucifer" achieved exceptional audience demand of 18.4x in the United States, its demand in Canada only accounts for 35% of the demand in its country of origin. Such data could help to determine where to concentrate marketing efforts and form partnerships with other networks, studios, or content distributors to increase the show's exposure and monetization.
To conclude, demand data can be a powerful tool for entertainment executives in making more informed decisions regarding content production, distribution, acquisition, and programming. Parrot Analytics provides in-depth demand insights into shows and movies, and executives can leverage this information to make the most strategic investments and build more lucrative partnerships. By providing such audience insights, executives can have increased visibility into a show's performance compared to other titles and help weigh on decisions on the direction to take next.
