If you're an entertainment executive, you know how important it is to make informed content decisions. You need to know what content resonates most with your audience and what potential opportunities exist in the market. That's where demand data comes in. By leveraging insights from demand data, you can make more educated content decisions.
In the case of "Manifest," we can see that it has outstanding demand compared to the average show in Canada over the last 30 days. This is an important aspect of content valuation, because understanding the value contribution of a show puts you in a better position to allocate budgets and know where to focus investments.
One important use of demand data is to understand content performance relative to the market. For example, we can see that "Manifest" ranks at the 98.6th percentile in the drama genre, which means it has higher demand than 98.6% of all drama titles in Canada. Additionally, we can identify which other shows fans of "Manifest" also like, such as "The Blacklist," "Loki," and "Fear the Walking Dead." Understanding these consumption patterns can help you evaluate the best content acquisition decisions.
Demand data can also help you identify key trends in the market. Looking at the top 10 global markets where "Manifest" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets. Understanding which regions are most interested in your content can help you target your marketing and distribution efforts more effectively.
Finally, longevity and travelability measurements attest to "Manifest"'s ability to resonate with a global audience over time.
The value of demand data is that it provides a way to assess the performance of content and keep up with changing trends across markets, providing critical data to support informed content acquisition, co-production, licensing, distribution, and programming decisions. By leveraging insights from demand data, you can better assess the potential value of your content as an asset and allocate resources for continued success.
